Companies are increasingly seeing the benefits of creating an effective e-Commerce channel to streamline their sales order processes, making it easier for both B2B and B2C clients to manage their purchases. However, operating a successful website is not solely about the selling aspect; some companies seek more effective ways to reach out and connect with their customers. Companies will have other elements within their businesses to manage and promote like stock alerts, quotation forms, exhibitions or events which require registration or business account management processes to help expand their customer base. This is where Submission Form Manager comes in. When ERP integration with this e-Commerce tool is leveraged, it can make some of those complex business processes a breeze. Read More
6 Must-Haves for Every E-Commerce Business
When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
Integrating Your ERP and B2B e-Commerce
For a B2B company, its ERP is like its lifeblood. An ERP like Microsoft Dynamics NAV Business Central is the choice for many medium-sized companies because of its flexibility and management features. This is why it makes sense to integrate your B2B e-Commerce solution with your existing NAV Business Central, leveraging your existing investment. With an integrated solution like Nav-to-Net™, complex business processes and interactions are streamlined while being user-friendly and adaptable to numerous situations. The business complexities are handled in the back-end while the front-end webshop is a balance of form and function, customized to meet your customer and industry needs. An integrated solution helps you deliver better customer experience and service. Read More
The (E-Commerce) Integration Epiphany
“What happens to me when I’m provoked is that I get tongue-tied and my mind goes blank. Then I spend all night tossing and turning trying to figure out what I should have said.”
Here’s a quote by Kathleen Kelly, Meg Ryan’s character from popular 90’s romantic comedy, You’ve Got Mail. And it perfectly depicts the anxiety caused by the disconnect of what should have happened and what actually happened (or didn’t happen). This can be applied to the integration issue in B2B e-Commerce. Read More
Efficient Product Categorization in B2B e-Commerce Leveraging ERP Integration
Don’t underestimate the power of organization. Just like in life where being tidy projects the image of being put together and confident, this applies to e-Commerce. The information architecture of your B2B e-Commerce webstore, essentially your categories and subcategories, helps make it relevant to customers. It succinctly defines what you offer and customers can browse and understand at a glance what they can expect from you. There is more than one way to categorize your e-Commerce website that will achieve that ideal balance of straightforward, helpful, and customer-centric. We need to consider our customers and how they may approach shopping to categorize effectively.
Effective categorization in B2B e-Commerce means staying organized but finding new fresh ways to present your catalog. This is especially useful if you consistently add new products and updates. Inject a little creativity to move older products instead of relying on the standard “Sale” category. Read More
Be the Millennium Falcon of E-Commerce
Lessons in e-Commerce to be learned from Star Wars
“A long time ago in a galaxy far, far away…”
Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.
Standing Out in a Saturated E-Commerce Market
Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
The Golf Caddy You Didn’t Know You Needed in E-Commerce
Golf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go. Read More
The Many Uses of Exclusions in Configurator
Choosing Medium Dark option
When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers. Read More
Online Dealer Quotes in B2B e-Commerce – A Must Have
You’ll be surprised how many times your B2B order got delayed (or worst, you might have lost the sale) as your dealer (who’s buying from you) was asked to send in a quote before any approvals, and he delayed or forgot. These approvals for your dealer(s) would, in turn, mean business for you. Quotes and proposals are a big part of any B2B business, this feature can certainly help to increase productivity. Then why not give this value-added feature to your dealers who can pull that smartphone or tablet out, right when they are sitting with their customer, create a PDF quote and speed up the approval process? Integrated B2B portals allow for speed and ease when performing these vital business functions. The responsiveness of sales representatives and dealers can really make a difference in your business – they should act with autonomy and control, all while being integrated into the entire e-Commerce website and back-end ERP (Dynamics Business Central NAV) technology. Online sales quote creation (integrated with your ERP and B2B e-Commerce website) can allow your dealers to move quickly and capitalize on sales opportunities and provide better customer service. Read More