When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
The (E-Commerce) Integration Epiphany
“What happens to me when I’m provoked is that I get tongue-tied and my mind goes blank. Then I spend all night tossing and turning trying to figure out what I should have said.”
Here’s a quote by Kathleen Kelly, Meg Ryan’s character from popular 90’s romantic comedy, You’ve Got Mail. And it perfectly depicts the anxiety caused by the disconnect of what should have happened and what actually happened (or didn’t happen). This can be applied to the integration issue in B2B e-Commerce. Read More
Be the Millennium Falcon of E-Commerce
Lessons in e-Commerce to be learned from Star Wars
“A long time ago in a galaxy far, far away…”
Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.
Standing Out in a Saturated E-Commerce Market
Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
The Many Uses of Exclusions in Configurator
Choosing Medium Dark option
When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers. Read More
Help us help you, webstore marketing and e-commerce managers!
E-Commerce Marketing Manager Resource
A UI developer colleague of mine said something recently that made me pause. “New graduates focussed in online marketing are coming into this environment with a challenging bias,” she said. “It’s like how graphic artists are biased toward Photoshop because that’s what they learned on. But the marketing bias is worse since these bright, young entrants have been focused on Word Press, Facebook, Twitter, Amazon, and Google, which are platforms more than tools.”
It made me wonder, how do I explain the importance of tight integration with a back-end system and the role e-commerce can play in developing better, context-sensitive, more accurate sales?
To be fair, fresh-faced marketing graduates understand how important it is to take advantage of as many new online promotion mechanisms as possible. They know that the possibilities are endless and today’s Facebook could (though unlikely) become yesterday’s MySpace. It must be very hard to keep up with the evolution of online marketing.
Multiple Applications for a Product Configurator for MS Dynamics NAV
Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.
We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.
Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More
Upgrading Your e-Commerce Solution Now and Your NAV later
Timing, budget, lack of resources, changes to the company or industry – there are a variety of valid reasons why you may be waiting to upgrade to a newer version of Microsoft Dynamics NAV Business Central. There are many compelling reasons and benefits to gain when upgrading NAV and your e-Commerce website, but we can’t assume that every company is in the position to do so. While many consider it good practice to upgrade all in one go, there is an alternative solution that can still help you move forward with your business.
There are constant and consistent technological advancements in ERP and e-Commerce, changing the way we sell and manage our businesses, staff, and resources. It can be a struggle to keep up, but these investments help propel our business forward so we don’t stagnate. It gives a competitive edge. Even the upgrade process is improving, becoming more and more automated, especially with the know-how of NAV experts and a knowledgeable partner community. Read More
Item Pages Deserve Attention
From the time shoppers arrive on your site, we want them to be attracted to the homepage and be enticed to explore. From there, they can learn more about what we offer, add things to their cart, purchase, and become long term customers. A lot of time and effort is spent on tweaking and perfecting the homepage. This is understandable because it’s usually the first thing customers see. However, what actually leads to the sale is the item page; this is where customers learn about the product and choose to purchase. A blend of several factors makes up inspiring product pages, including the use of images, compelling content, reviews, and overall usability. Read More
Meaningful e-Commerce Experiences Start with ERP Integration
The e-Commerce experience is made up of a combination of technology, people, process, and interaction. When this is done well, it can drive higher revenues, improve your working culture, and create a loyal customer and partner relationship. What really makes a standout e-Commerce experience, for both customers and business users, is integration. When integration is used as part of your overall business and is at the core of your overall e-Commerce strategy, it helps you create positive change by advancing technology and business processes, and helps to attract and retain customers. Your business will run cohesively, efficiently, and intuitively. Read More