Sales | Digital Vantage Point Blog

Efficient Product Categorization in B2B e-Commerce Leveraging ERP Integration

by DVP on March 3, 2020 0 Comments

Don’t underestimate the power of organization. Just like in life where being tidy projects the image of being put together and confident, this applies to e-Commerce. The information architecture of your B2B e-Commerce webstore, essentially your categories and subcategories, helps make it relevant to customers. It succinctly defines what you offer and customers can browse and understand at a glance what they can expect from you. There is more than one way to categorize your e-Commerce website that will achieve that ideal balance of straightforward, helpful, and customer-centric. We need to consider our customers and how they may approach shopping to categorize effectively.

Effective categorization in B2B e-Commerce means staying organized but finding new fresh ways to present your catalog. This is especially useful if you consistently add new products and updates. Inject a little creativity to move older products instead of relying on the standard “Sale” category. Read More

Be the Millennium Falcon of E-Commerce

by DVP on February 14, 2020 0 Comments

Lessons in e-Commerce to be learned from Star Wars

“A long time ago in a galaxy far, far away…”

Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.

The One-Time Shopper – How to Keep Them Coming Back

by DVP on January 29, 2020 1 Comment

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. We need to be flexible enough to accommodate the variety of shoppers that will come across our webshop; we want to attract as many customers as possible. We should also be strict enough in coming up with our content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who the audience is, both existing and potential, and create a compelling content and sales strategy accordingly.

As an e-Commerce solution provider for Microsoft Dynamics™ NAV, we look not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to focus on the One Time Shoppers.

Ways to Improve Customer Webshop Experience When Timing isn’t Right

by DVP on May 6, 2019 0 Comments

Getting e-Commerce sales can be tricky because you have your own timeline while your customers have theirs. They operate on their motivations with varying states of urgency. Suffice to say, the timing isn’t always right. For the customer, the reasons could range from not the ideal price and insufficient content and research. On the business side, it generally means you are in between items (not currently in stock for seasonal reasons or just out of stock of a popular item). The e-Commerce industry moves quickly and having some strategies in place to mitigate the “bad timing” situation can go a long way to smooth out what might be negative situations for customers. Read More

Online Dealer Quotes in B2B e-Commerce – A Must Have

by DVP on May 3, 2019 0 Comments

You’ll be surprised how many times your B2B order got delayed (or worst, you might have lost the sale) as your dealer (who’s buying from you) was asked to send in a quote before any approvals, and he delayed or forgot. These approvals for your dealer(s) would, in turn, mean business for you. Quotes and proposals are a big part of any B2B business, this feature can certainly help to increase productivity. Then why not give this value-added feature to your dealers who can pull that smartphone or tablet out, right when they are sitting with their customer, create a PDF quote and speed up the approval process? Integrated B2B portals allow for speed and ease when performing these vital business functions. The responsiveness of sales representatives and dealers can really make a difference in your business – they should act with autonomy and control, all while being integrated into the entire e-Commerce website and back-end ERP (Dynamics Business Central NAV) technology. Online sales quote creation (integrated with your ERP and B2B e-Commerce website) can allow your dealers to move quickly and capitalize on sales opportunities and provide better customer service. Read More

Everyone Loves a Coupon!

by DVP on April 20, 2019 0 Comments

Sometimes simple solutions are the best, and when it comes to digital marketing, coupons are a proven way of influencing sales and attracting new business. When used effectively, they can expand the market place and provide a steady stream of new customers and sales. Coupons are measurable and can be tracked by the rate of redemption so it’s simple to review which coupon promotions have been effective as part of an overall marketing strategy.

Advanced coupons management is certainly an indication of a robust e-commerce platform. This adds further value when the setup and management of coupons seamlessly align with your ERP (MS Dynamics NAV Business Central) business process. There are many ways Nav-to-Net™, e-commerce for Dynamics NAV/BC, coupons can be created and they can apply to either all website products or a specific set of goods like a category or single item. Depending on the promotion you are running, the coupon can be made available for one-time use or repetitive usage, with auto expiry dates. Read More

Help us help you, webstore marketing and e-commerce managers!

by Michael Kulik on March 29, 2019 0 Comments

E-Commerce Marketing Manager Resource

A UI developer colleague of mine said something recently that made me pause. “New graduates focussed in online marketing are coming into this environment with a challenging bias,” she said. “It’s like how graphic artists are biased toward Photoshop because that’s what they learned on. But the marketing bias is worse since these bright, young entrants have been focused on Word Press, Facebook, Twitter, Amazon, and Google, which are platforms more than tools.”

It made me wonder, how do I explain the importance of tight integration with a back-end system and the role e-commerce can play in developing better, context-sensitive, more accurate sales?

To be fair, fresh-faced marketing graduates understand how important it is to take advantage of as many new online promotion mechanisms as possible. They know that the possibilities are endless and today’s Facebook could (though unlikely) become yesterday’s MySpace. It must be very hard to keep up with the evolution of online marketing.

5 Cost-Related Reasons That Can Result in Cart Abandonment

by DVP on February 19, 2019 0 Comments

And what to do about!

This is not an uncommon occurrence in e-Commerce and can be incredibly frustrating for merchants. According to this chart from Statista, there are many reasons behind cart abandonment. Unsurprisingly, a lot of the reasons have to do with cost. Customers abandon their shopping carts because of unexpectedly high costs and extra fees of which they were unaware. The surprise of getting something other than they expected is throwing customers off. We must find new ways to prevent these surprises that can result in the loss of a sale. In this blog post, we’ll go through some strategies, a little psychological trickery, and ways to utilize your features to their full potential in order to mitigate this. Read More

Multiple Applications for a Product Configurator for MS Dynamics NAV

by DVP on February 15, 2019 0 Comments

Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.

We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.

Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More

Product Configurator for Uniforms

by DVP on January 16, 2019 0 Comments

Nav-to-Net™ Configurator creates customized customer experiences

Sometimes giving customers free rein in your e-Commerce store can diminish the positive experience and results you hope to provide. Depending on your business and industry, too much freedom and choice can lead to confusion and being overwhelmed, making the shopping process longer and more complicated than needed. A guided selling wizard will aid your customers as they navigate through situations that require clear rules and regulations. One such example is uniforms. In this blog post, we’ll discuss how a Microsoft Dynamics NAV integrated product configurator portal can be the ideal solution. Whether it be uniforms for students or staff, school or work, a rules-based configurator is well suited to a webstore where consistency with defined rules and regulations are important. Read More

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