Digital Vantage Point Blog

5 Cost-Related Reasons That Can Result in Cart Abandonment

by DVP on February 19, 2019 0 Comments

And what to do about!

This is not an uncommon occurrence in e-Commerce and can be incredibly frustrating for merchants. According to this chart from Statista, there are many reasons behind cart abandonment. Unsurprisingly, a lot of the reasons have to do with cost. Customers abandon their shopping carts because of unexpectedly high costs and extra fees of which they were unaware. The surprise of getting something other than they expected is throwing customers off. We must find new ways to prevent these surprises that can result in the loss of a sale. In this blog post, we’ll go through some strategies, a little psychological trickery, and ways to utilize your features to their full potential in order to mitigate this. Read More

Multiple Applications for a Product Configurator for MS Dynamics NAV

by DVP on February 15, 2019 0 Comments

Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.

We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.

Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More

4 Reasons That Can Stall B2B Ecommerce Order Conversions On Your Webstore

by DVP on January 25, 2019 0 Comments

What happens when you run into obstacles?

No one wants to think about negative things; the focus always tends to be on the positive. But if you don’t fix the negative, you will never move forward. Bad things do happen to many e-Commerce websites and companies. Instead of being a downer, we view this is an opportunity to be even more prepared and aware, which can save you a lot of trouble down the road. Impressions online can be made in an instant and it can be difficult to change from negative to positive, especially with no salesperson there to answer questions for them. In the age of e-Commerce, we must be ready and always put our best foot forward. Read More

Upgrading Microsoft Dynamics NAV and Nav-to-Net™

by DVP on January 18, 2019 0 Comments

Customers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.

Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.

Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website? Read More

Upgrading Your e-Commerce Solution Now and Your NAV later

by DVP on January 17, 2019 0 Comments

Timing, budget, lack of resources, changes to the company or industry – there are a variety of valid reasons why you may be waiting to upgrade to a newer version of Microsoft Dynamics NAV Business Central. There are many compelling reasons and benefits to gain when upgrading NAV and your e-Commerce website, but we can’t assume that every company is in the position to do so. While many consider it good practice to upgrade all in one go, there is an alternative solution that can still help you move forward with your business.

There are constant and consistent technological advancements in ERP and e-Commerce, changing the way we sell and manage our businesses, staff, and resources. It can be a struggle to keep up, but these investments help propel our business forward so we don’t stagnate. It gives a competitive edge. Even the upgrade process is improving, becoming more and more automated, especially with the know-how of NAV experts and a knowledgeable partner community. Read More

Product Configurator for Uniforms

by DVP on January 16, 2019 0 Comments

Nav-to-Net™ Configurator creates customized customer experiences

Sometimes giving customers free rein in your e-Commerce store can diminish the positive experience and results you hope to provide. Depending on your business and industry, too much freedom and choice can lead to confusion and being overwhelmed, making the shopping process longer and more complicated than needed. A guided selling wizard will aid your customers as they navigate through situations that require clear rules and regulations. One such example is uniforms. In this blog post, we’ll discuss how a Microsoft Dynamics NAV integrated product configurator portal can be the ideal solution. Whether it be uniforms for students or staff, school or work, a rules-based configurator is well suited to a webstore where consistency with defined rules and regulations are important. Read More

Item Pages Deserve Attention

by DVP on January 8, 2019 0 Comments

From the time shoppers arrive on your site, we want them to be attracted to the homepage and be enticed to explore. From there, they can learn more about what we offer, add things to their cart, purchase, and become long term customers. A lot of time and effort is spent on tweaking and perfecting the homepage. This is understandable because it’s usually the first thing customers see. However, what actually leads to the sale is the item page; this is where customers learn about the product and choose to purchase. A blend of several factors makes up inspiring product pages, including the use of images, compelling content, reviews, and overall usability. Read More

Writing Compelling Content for B2B E-Commerce

by DVP on January 7, 2019 0 Comments

Compelling content helps attract the right kind of customer to your e-Commerce website. In order for it to draw your targeted audience in, it has to convey a lot of information on many different levels (about the product, your company, what they get out of it, and more). The content on your website has no limits. Engaged and informed customers will mean better sales results and more valuable relationships. But there are different approaches to reach your customer better with your content. Read More

Using Social Proof to Boost e-Commerce Revenue

by DVP on January 6, 2019 0 Comments

Social proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions, and provide feedback to improve and refine your business processes, customer service, and product.

What are other people saying?

Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers. It also provides businesses with the opportunity to learn of any issues (if any). Read More

Meaningful e-Commerce Experiences Start with ERP Integration

by DVP on January 4, 2019 0 Comments

The e-Commerce experience is made up of a combination of technology, people, process, and interaction. When this is done well, it can drive higher revenues, improve your working culture, and create a loyal customer and partner relationship. What really makes a standout e-Commerce experience, for both customers and business users, is integration. When integration is used as part of your overall business and is at the core of your overall e-Commerce strategy, it helps you create positive change by advancing technology and business processes, and helps to attract and retain customers. Your business will run cohesively, efficiently, and intuitively. Read More