Hooray! Your customers have loaded up their shopping carts and are ready to check out. Their overall shopping experience has been smooth and pleasant so far. But when there is a jarring break from cart to checkout, the disconnect could mean a lost and an unhappy customer. Is it better to have customers as a guest, making it as painless as possible? Should you require them to sign in? It’s an important part of the process that can prevent customers from buying your product. Read More
Let Me Count the Ways We Can Pay…
There are many intangible factors that can make your customer’s online shopping experience great. Your customers know what they expect, but it’s up to us to figure out how we can get there and meet their needs effectively. The shopping experience starts with grabbing their attention; they have a need, a desire, a want. It’s our responsibility as e-Commerce retailers to give them this as best we can. Optimizing our website includes all components, including the all-important checkout portal. Don’t squander any opportunity while you have your customer.
This is the final part of our blog posts about checkout portals in e-Commerce. Read about usability, guest vs. customer account, and one-step vs. multi-step checkout. We will talk about payment methods and order processing in this blog post. Read More