Integrating Your ERP and B2B e-Commerce

For a B2B company, its ERP is like its lifeblood. An ERP like Microsoft Dynamics NAV Business Central is the choice for many medium-sized companies because of its flexibility and management features. This is why it makes sense to integrate your B2B e-Commerce solution with your existing NAV Business Central, leveraging your existing investment. With an integrated solution like Nav-to-Net™, complex business processes and interactions are streamlined while being user-friendly and adaptable to numerous situations. The business complexities are handled in the back-end while the front-end webshop is a balance of form and function, customized to meet your customer and industry needs. An integrated solution helps you deliver better customer experience and service.

Here are some ways integration makes for better B2B e-Commerce:

1. Better Presentation of Information: The term “better” not only refers to looking good and being easy to understand but also how complete of a picture your B2B customers are getting. This includes the maintenance and management of online catalogs, especially if there is a large amount of inventory (and details) to present. Customers will get a more comprehensive image of what you offer, as well as their order status, inventory availability, location-specific data, and payment options available to them.
2. Better Transparency: Informed customers are more likely to have positive experiences with your B2B webshop. Integration with Dynamics NAV Business Central leads to more transparency on your webshop for your customers, especially with financial information. It establishes trust and builds strong business relationships. Having businesses as customers can mean more than options regarding shipping locations and billing preferences. An integrated solution like Nav-to-Net™ will ensure all details are clear to your customers and easily updated.
3. Better Management of Details: Content management can seem like a daunting endeavor in a B2B environment. This is particularly true when selling a multitude of products that have very similar characteristics and specifications. Nav-to-Net’s integration with NAV Business Central means all content, files, images, and items are managed within Dynamics NAV Business Central. Unlimited categories and subcategories also mean your B2B webshop is effectively organized for better customer experience.

Capitalize on your MS Dynamics Business Central (NAV) investment for B2B e-Commerce: Watch a 4 MINUTE DEMO VIDEO

Conclusion

An integrated e-Commerce solution for B2B eliminates back and forth, inaccuracies, and empowers both business users: your employees, and customers so they can focus on what’s really important. When the experience is smooth and full of features that work to enhance business instead of cause problems, it encourages growth in B2B. Remember that businesses are comprised of people. While you are selling to businesses, it pays to “consumerize” your business and place customers at the core of your strategies.

You may also want to read these Whitepapers:

E-Commerce Integration Is Not Always Built Equally

5 Reasons Dynamics NAV Should be the Master Copy of Your eCommerce

10 Point Checklist for B2B NAV E-Commerce

For more information about Digital Vantage Point or Nav-to-Net™ e-Commerce, feel free to visit the links below:

WWW.DVP.NET | VIDEO BITES | REQUEST A DEMO | NAV-TO-NET™ B2B FEATURE GUIDE