Interaction and Communication in B2B e-Commerce – Submission Form Manager
Companies are increasingly seeing the benefits of creating an effective e-Commerce channel to streamline their sales order processes, making it easier for both B2B and B2C clients to manage their purchases. However, operating a successful website is not solely about the selling aspect; some companies seek more effective ways to reach out and connect with their customers. Companies will have other elements within their businesses to manage and promote like stock alerts, quotation forms, exhibitions or events which require registration or business account management processes to help expand their customer base. This is where Submission Form Manager comes in. When ERP integration with this e-Commerce tool is leveraged, it can make some of those complex business processes a breeze.
Submission Form Manager is a key communication feature within Nav-to-Net™: Seamless Integrated e-Commerce for MS Dynamics Business Central NAV. It can be used to extensively manage customer reviews and create customer survey forms online. However, Submission Manager has more uses than surveys and reviews. With some creativity, we realize that the Submission From Manager can be used in many different circumstances, adapting to multiple industries. Customer surveys rely on the client offering their time to help your company, but there are many instances where the Submission From Manager can help businesses obtain key information that will help clients save time.
What exactly is the Submission Form Manager?
In a nutshell, Submission Manager allows you to build forms leveraging your Business Central NAV, which the customer can access via the webshop, complete their details, and submit the information electronically. Forms can be constructed using specific questions, multiple choice answers, free text fields, and more to obtain the information required. Once submitted by the customer, the completed form details can be directed to an administrator or marketing department to process the information given.
Benefits of Testing
With seamless integration to Microsoft Dynamics Business Central NAV, updates you make in Submission Manager happen in real-time, saving you the time and headache. This makes testing different fields, texts, and formats simple. Test submission forms to see which one garner the most leads and is the most user-friendly for customers. Sometimes a simple layout is best while other situations may call for a more comprehensive form with many crucial required fields. Submission Manager can adapt as your business requires.
How is it used in e-commerce?
It’s easy to imagine the Submission Form Manager being used for Reviews and Customer Surveys in a general sense, but it also drives some of the key webshop features such as Tell a Friend and Price and Availability Alerts for clients who wish to monitor price changes for key products.
Submission Form Manager is a popular feature among our customers because they can customize it for their own specific business and customer needs. For example, some of our customers have adapted it to help set-up enrollment for training courses and client submissions for membership applications.
Here are some practical examples of how Interaction and Communication in B2B e-Commerce can be enhanced using the Submission Form Manager:
Account Applications – Invite new customers to apply for accounts by completing an application, designed by you online. All key information is then captured and stored ready to be processed.
Book an Appointment – Arrange appointments at a time which suits the client without the hassle of back and forth emails. This also works for demo requests, webinar sign-ups, call-back services, and more. See Request a Demo Form and Webinar Sign-up Form for examples.
Request a Catalog or Price List – We don’t always know what customers want at any given time. These forms give them choice and accommodate their needs at every stage of the purchase. They can request new product catalogs or price lists by simply plugging in a few details.
Newsletter Requests – Open up the channels of communication. Encourage clients to keep in touch with news and events by registering for newsletter subscriptions or blog updates. See our newsletter sign up page for inspiration and how you can customize the look to blend with the rest of your e-Commerce website.
Advertise Job Vacancies – Streamline your career section and make it simple to join your organization. Manage job vacancies, volunteer positions, and other opportunities by inviting candidates to apply online and submit their details for review.
Register for an Event – Invite clients to register online for any special event. If you are going to a conference or hosting a customer appreciation event, new product launch, or training event, the sign-up form is easily created online and information safely stored in NAV so you can monitor attendees.
The Submission From Manager is just one of many features in the Nav-to-Net™ e-Commerce suite, available for both B2B and B2C webshops.
Want to see the back-end and how it’s managed in MS Dynamics Business Central NAV? Request a Demo today!
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