The (E-Commerce) Integration Epiphany
“What happens to me when I’m provoked is that I get tongue-tied and my mind goes blank. Then I spend all night tossing and turning trying to figure out what I should have said.”
Here’s a quote by Kathleen Kelly, Meg Ryan’s character from popular 90’s romantic comedy, You’ve Got Mail. And it perfectly depicts the anxiety caused by the disconnect of what should have happened and what actually happened (or didn’t happen). This can be applied to the integration issue in B2B e-Commerce.
While the character eventually says what she meant to say when she meant to say it, she immediately regretted it.
But it was an epiphany.
The connection between the mental self and physical self was in perfect harmony and completely integrated. It should happen naturally. Instead of just thinking about what you should do or what should’ve been done, do what you need to do when you need to do it. Integration makes this happen.
Apply this situation to your online webshop. Everything could be working fine, but on the odd chance that there is a disconnect, you’re left in a bewildered and anxious state. Where did the order go? Did it go through? Is the information on the website even correct? Does it say we have plenty in stock, when in fact we are out? What if the customer is expecting the order to go through but we have no idea? All these questions and what-ifs.
That same epiphany Meg Ryan’s character had is what should happen with your e-Commerce platform and ERP system. This is why it is so important to have an integrated B2B e-Commerce solution where the data flows naturally. In the e-Commerce business situation, it means you’ll have the products, pricing, and other information you want up and running when you want it. And that’s a good feeling. It’s easy, reliable, and prevents shopping chaos and confusion for your customers.
Read our integration whitepaper for more information.
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Let us be part of your epic journey. If you want to see more click here for a 4 Minute Demo video. To learn more about how we can help your e-Commerce business thrive, talk to us or request a demo.
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