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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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52 Articles

Recap: Why Proper Integration is Important to Successful eCommerce

by DVP 0 Comments

j0443427It’s no secret that integration is an essential part to your e-Commerce business. With all the add-ons and applications, different 3rd party systems, and various programs to run all the components that make up your webshop, it can be overwhelming – not just for you but your ERP system. Without proper integration in place, your webshop will never run as smoothly or efficiently as you need it to.

Integrating your webshop to your back-end ERP system, like Microsoft Dynamics™ NAV (formerly Navision), allows you to focus more on your customers and how to move your business forward. A smart e-Commerce platform will address all your niggling pain points and struggles. Agility, flexibility, and scalability are paramount to your e-Commerce business as the industry continues to grow and change at a rapid pace.

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Brand Storytelling in E-Commerce

by DVP 3 Comments

OLYMPUS DIGITAL CAMERAHow to Use Stories Effectively in E-Commerce and the DVP Philosophy

“We humbly recognize that we do not know as much about their business as they do, but we will do our best to deliver our expertise in the areas we know.”

– Michael Kulik, President

 

No Longer an Elevator Pitch

Storytelling is a huge part of our culture – we as humans communicate through stories and they are a central part in how we naturally engage in conversation. Not only is a story easier to consume, but it resonates deeper and people can create a connection. A story has a point – it has a hero, it has a crisis, it solves problems.

E-Commerce allows for a new narrative to be told. The e-Commerce platforms allows for a variety of formats and mediums, different ways to reach out to customers and appeal to them. This includes images, videos, text, social media, etc. Digital storytelling is still valid – it’s just another form of business communication without it being dry, boring, and unappealing.

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