Ecommerce | Digital Vantage Point Blog

Is e-fulfillment’s need for speed creating a drag on your business?

by DVP on March 16, 2020 0 Comments

Racing to deliver the goods could put you on the fast track to sales tax nexus
Repost from Avalara.com

The Internet has vastly changed the way products move from buyer to seller. One-click ordering. Get it now. Two-day free delivery. The speed and ease of e-Commerce and mobile commerce cover a lot of ground in terms of getting products into customers’ hands quickly. But it’s also rattling the supply chain; putting pressure on merchants, manufacturers, and distributors to deliver the goods, so to speak. DHL, one of the nation’s largest third-party logistics firm, reports that e-fulfillment now represents a third of the company’s business. Read More

The One-Time Shopper – How to Keep Them Coming Back

by DVP on January 29, 2020 1 Comment

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. We need to be flexible enough to accommodate the variety of shoppers that will come across our webshop; we want to attract as many customers as possible. We should also be strict enough in coming up with our content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who the audience is, both existing and potential, and create a compelling content and sales strategy accordingly.

As an e-Commerce solution provider for Microsoft Dynamics™ NAV, we look not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to focus on the One Time Shoppers.

Everything You Need to Know About ECommerce Configurator for MS Dynamics Business Central NAV

by DVP on January 13, 2020 0 Comments

A product configurator can be a game-changer when it comes to your webshop, adding a new dimension to personalization and customer experience. There are lots of business benefits to be gained, especially when it’s integrated with your webshop and Dynamics Business Central. Consider these two scenarios in eCommerce that can be elevated with a product configurator.

Scenario 1: Your customer approaches your webshop with a vague idea of what they want. Your product offerings are separated into categories to make for easy browsing. Your customers can even search for what they want by keywords. These are all good ways to get your customers to explore your webshop and develop interest. However, a Configurator can offer an in-depth look into your webshop and match their desires and motivations with the right products while providing valuable context into the purchasing decision. When they interact with a product configurator, they are guided step by step into defining their wants and needs and educating themselves on the products, features, and how it matches them. Read More

The Golf Caddy You Didn’t Know You Needed in E-Commerce

by DVP on January 7, 2020 0 Comments

Golf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go. Read More

Ways to Improve Customer Webshop Experience When Timing isn’t Right

by DVP on May 6, 2019 0 Comments

Getting e-Commerce sales can be tricky because you have your own timeline while your customers have theirs. They operate on their motivations with varying states of urgency. Suffice to say, the timing isn’t always right. For the customer, the reasons could range from not the ideal price and insufficient content and research. On the business side, it generally means you are in between items (not currently in stock for seasonal reasons or just out of stock of a popular item). The e-Commerce industry moves quickly and having some strategies in place to mitigate the “bad timing” situation can go a long way to smooth out what might be negative situations for customers. Read More

Changing Business Landscape for B2B e-Commerce

by DVP on April 12, 2019 0 Comments

Understanding the trends in business and technology in both B2B and B2C e-Commerce can help us to craft better strategies and more valuable experiences for everyone. E-Commerce is becoming increasingly common and expected for B2B as they desire to grow. As a result, ERP and e-Commerce platforms have to continually evolve for companies to stay competitive. Some trends that have emerged are the growing presence of millennials, advanced technology (in the form of automated personalization, B2B-specific features, ease of use, improved integration, just to name a few), and blending B2C e-Commerce characteristics with a traditionally B2B-style webshop.

Customer expectations are at an all-time high, especially in the B2B sector. With more customer demands, there is an increased need for those in B2B e-Commerce to evaluate the trends and adopt more customer-centric approaches. B2C has taken great strides in user experience and B2B companies would do well to use some of those elements to propel themselves forward. Customers have grown accustomed to the ease and convenience that some B2C webshops offer and find themselves wanting the same in B2B websites.

What lessons from B2C can we apply to B2B?

Some of the most important takeaways from B2C e-Commerce is their ability to understand their customers and their behavior, anticipating their needs, and adapting quickly to trends and patterns. One of the ways B2C is doing this right now is embracing the “millennial” culture. Millennials have had an impact on the retail and e-Commerce model as they spend plenty of time online and use social media while shifting easily to brick and mortar if need be. They’re resourceful when it comes to looking for deals and expect a lot from digital and brick and mortar shopping experiences.

Understanding the Customer

As a society, we’re becoming more tech-savvy, becoming proficient with smartphones, tablets, and apps – we also have the desire to take the business online and out and about. Customers can now make purchases anywhere with their device of choice. Salespeople are learning to adapt to the mobilization trend by using technology that allows them to access relevant information online or through centralized systems out in the field. Taking a cue from B2C regarding this mobile trend, we recognize the need for feature-rich e-Commerce solutions with comprehensive content management. For B2B e-Commerce, this means that sales tools and vital customer data will be easily available to sales agents in the field. Nav-to-Net™ is built with Responsive Design to address the mobile trend in the e-Commerce industry.

Customers Have New Habits

In this day and age, we have developed technology-oriented working habits as well as some unique consumer habits, especially when online. We browse a little more freely with the plethora of options and resources at our fingertips, we use social media, and we revel in the freedom online shopping gives us. In e-Commerce, there is overall demand for ease and convenience, no matter what kind of device we choose to use. Lots of factors that play into how these habits came about, but it can be boiled down to this; customers want simplicity. It’s really as simple as wanting what they want, how and when they want it. It’s up to us as an e-Commerce business to anticipate those needs and create solutions that meet or even exceed those needs.

Technology is Key with Simplifying

Understanding the differences between the complexities of B2B and B2C and identifying gaps and areas that can stand some modification is important. The one thing in common is that customers always want things to be quick, easy, and painless. It may be hard to think of simplicity in a B2B environment when there are so many components to manage. While B2C can seem comparatively simpler being “click and buy”, it’s worth remembering that each situation comes with its own unique intricacies. The goal of today’s e-Commerce technology is to simplify and optimize all business processes including item management, order taking, checkout processes, and more, no matter the industry.

B2B has several parts that need to be addressed; this could include dealers, suppliers, vendors, and a variety of business processes that sometimes differ depending on the account, customer, or even country. The focus of B2B e-Commerce is building valuable long term business relationships with clients while selling a large amount of inventory. The decision process is also a lot more complicated for a typical B2B customer. The goal of e-Commerce technology is to make the complexity of B2B simple, even amidst the many core features, functionalities, and processes you require to run your e-Commerce business smoothly and efficiently.

Customized e-Commerce solutions integrated with your Microsoft Dynamics NAV is key. Nav-to-Net™ B2B is an integrated e-Commerce suite that combines all business elements and your webshop so you will operate efficiently. Take advantage of B2B-specific features like custom product lists and online sales quotes just to name a few! Click below for more information:

WEBSITE | REQUEST A DEMO | VIDEO BITES | JOIN A WEBINAR

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5 Cost-Related Reasons That Can Result in Cart Abandonment

by DVP on February 19, 2019 0 Comments

And what to do about!

This is not an uncommon occurrence in e-Commerce and can be incredibly frustrating for merchants. According to this chart from Statista, there are many reasons behind cart abandonment. Unsurprisingly, a lot of the reasons have to do with cost. Customers abandon their shopping carts because of unexpectedly high costs and extra fees of which they were unaware. The surprise of getting something other than they expected is throwing customers off. We must find new ways to prevent these surprises that can result in the loss of a sale. In this blog post, we’ll go through some strategies, a little psychological trickery, and ways to utilize your features to their full potential in order to mitigate this. Read More

Multiple Applications for a Product Configurator for MS Dynamics NAV

by DVP on February 15, 2019 0 Comments

Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.

We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.

Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More

Upgrading Microsoft Dynamics NAV and Nav-to-Net™

by DVP on January 18, 2019 0 Comments

Customers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.

Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.

Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website? Read More

Upgrading Your e-Commerce Solution Now and Your NAV later

by DVP on January 17, 2019 0 Comments

Timing, budget, lack of resources, changes to the company or industry – there are a variety of valid reasons why you may be waiting to upgrade to a newer version of Microsoft Dynamics NAV Business Central. There are many compelling reasons and benefits to gain when upgrading NAV and your e-Commerce website, but we can’t assume that every company is in the position to do so. While many consider it good practice to upgrade all in one go, there is an alternative solution that can still help you move forward with your business.

There are constant and consistent technological advancements in ERP and e-Commerce, changing the way we sell and manage our businesses, staff, and resources. It can be a struggle to keep up, but these investments help propel our business forward so we don’t stagnate. It gives a competitive edge. Even the upgrade process is improving, becoming more and more automated, especially with the know-how of NAV experts and a knowledgeable partner community. Read More

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