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One-Step Ease vs. Multi-Step Tradition – Checkout Portals in E-Commerce

iStock_000020455916XLargeThere is some debate as to which is the most effective checkout process. Is it better to adhere to convention of the multi-step? More and more e-Commerce websites are adopting a single-page website for its clean and simple feel. Let’s discuss the options and compare.

Read checkout-related blog posts here and here.

One step checkout is one of the features offered with Nav-to-Net™. All in one page, we can review our order, see all the calculations, enter customer information like billing and shipping information, and even add additional comments if needed. Then the second page confirms the order. With one step checkout, the process is as quick and hassle-free as possible. This generally has a higher success rate than a multi-step checkout process. It almost gives the impression of being a VIP, where everything is faster and easier, and can help instill customer loyalty.

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