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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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4 Reasons That Can Stall B2B Ecommerce Order Conversions On Your Webstore

by DVP 0 Comments
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What happens when you run into obstacles?

No one wants to think about negative things; the focus always tends to be on the positive. But if you don’t fix the negative, you will never move forward. Bad things do happen to many e-Commerce websites and companies. Instead of being a downer, we view this is an opportunity to be even more prepared and aware, which can save you a lot of trouble down the road. Impressions online can be made in an instant and it can be difficult to change from negative to positive, especially with no salesperson there to answer questions for them. In the age of e-Commerce, we must be ready and always put our best foot forward. 

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Types of Shoppers – Focused on the Mission

by DVP 3 Comments
Image courtesy of stockimages / FreeDigitalPhotos

Image courtesy of stockimages / FreeDigitalPhotos

This is Part 2 of the Types of Shoppers series. Read Part 1 here – The Bargain Hunter.

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at who your audience is, both existing and potential, and create your content and sales strategy accordingly.

As an e-Commerce solution provider for Microsoft Dynamics™ NAV, Digital Vantage Point looks not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to talk about the focused shopper whose mission is to get what they want, quickly and easily. 

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