Companies are increasingly seeing the benefits of creating an effective e-Commerce channel to streamline their sales order processes, making it easier for both B2B and B2C clients to manage their purchases. However, operating a successful website is not solely about the selling aspect; some companies seek more effective ways to reach out and connect with their customers. Companies will have other elements within their businesses to manage and promote like stock alerts, quotation forms, exhibitions or events which require registration or business account management processes to help expand their customer base. This is where Submission Form Manager comes in. When ERP integration with this e-Commerce tool is leveraged, it can make some of those complex business processes a breeze. Read More
6 Must-Haves for Every E-Commerce Business
When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
Standing Out in a Saturated E-Commerce Market
Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
The Many Uses of Exclusions in Configurator
Choosing Medium Dark option
When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers. Read More
A Place for Everything and Everything in its Place
Microsoft Dynamics™ NAV-Related Concerns and How it Affects E-Commerce
Organization makes sense of things.
As a company that deals exclusively with Microsoft Dynamics™ NAV (formerly Navision) and e-Commerce, we strive to understand our customer’s concerns and struggles so we can address them with our solution. Managing a successful e-Commerce website depends on several factors. We talked about web content management, including files and images in a previous post which you can read here. That blog post primarily deals with the storage of files and information and how to format it easily. In this article, we’ll talk about organizing your product catalog into categories.
When there’s a place for everything and everything is in its place, you can operate much more effectively and efficiently.
Multiple Applications for a Product Configurator for MS Dynamics NAV
Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.
We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.
Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More
Using Social Proof to Boost e-Commerce Revenue
Social proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions, and provide feedback to improve and refine your business processes, customer service, and product.
What are other people saying?
Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers. It also provides businesses with the opportunity to learn of any issues (if any). Read More
Intelligent Advanced Search Mechanisms in B2B E-Commerce Add Value and Enhance Customer Experience
Intelligent Search Mechanisms Add Value and Enhance Customer Experience for MS Dynamics NAV Integrated E-Commerce
You have a lot of products available on your webshop. To those familiar with your site and business, or those more patient browser-type shoppers, looking for what they want is easy.
But that’s not everyone.
While your product may not be for everyone, you don’t want to deter potential buyers. At the very least, your homepage should be easy to navigate and people should know within the first couple seconds what it is your company offers. Another step that you can take to enhance your webshop and ultimately convert more shoppers is having a good site search function.
At Digital Vantage Point, one of our key search mechanisms is Parametric Search.
Amazon Might be Goliath, But Your Online Business Can Be David
Malcolm Gladwell’s newest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants is a fascinating look at how the underdog can win in business. Gladwell challenges us to think of different ways to battle the Giant.
The story of David and Goliath is an example of fighting your opponent in a different way than they are expecting. For example, Goliath is a 6 foot nine warrior covered in heavy armor that he expects will protect him in close combat. David, on the other hand, is not playing by Goliath’s rules. He dresses lightly for agility, is small of stature, and notices that there is one vulnerable spot on Goliath’s forehead not covered by armor.
David’s prior experience as a Shepherd helped him hone skills in slinging stones to protect his sheep from fierce predators like lions and bears. Gladwell states, “David and Goliath is a book about what happens when ordinary people confront giants.”
Courageous David slings his stones straight at Goliath’s one vulnerability, his forehead, and slays the Giant because Goliath didn’t expect it.
The book is packed with stories of people who faced huge challenges and were forced to respond. Their stories are similar to the fierce challenges that online retailers face when competing with Amazon.
Effortless E-Commerce Experiences for the Jewelry Industry
The jewelry industry can mean anything from selling luxury statement jewelry pieces or costume jewelry to manufacturing and selling any of the clasps, chains, and other raw and precious materials used to make jewelry. It’s a massive industry, and thanks to accelerated supply-chain processes and e-Commerce, it’s growing quickly. Whether B2B, B2C, or a combination of both, the right features and webshop solution can elevate your business by providing seamless and elegant customer experiences. Read More