E-Commerce is no longer a new trend. The online market has become increasingly saturated as businesses capitalize on the potential in selling online and technology has advanced quickly to meet those needs. It can be challenging for companies to stand out amongst the mass availability of goods and services online and to capture their target customer’s attention. E-Commerce becomes less about the specific products you offer but about the experience you deliver. Personalized content is an important factor that customers appreciate in both B2B and B2C e-Commerce experiences; in fact, they are more likely to convert with personalized content. Nav-to-Net™ tokens are a way to achieve personalized content that improves customer experience. Read More