Did you know that “Build it and they will come” is one of the most misquoted movie lines?
This quote is from the movie “Field of Dreams” and should actually be: “If you build it, he will come”. This quote is often used to describe a certain mentality regarding dreams and achieving an incredible feat. It’s an approach that says “if we create this one really great thing, good things will automatically follow.” Instead of building baseball diamonds in a cornfield, however, we’re building webshops.
In e-Commerce, there is sometimes a set-it-and-forget-it notion where building a website to sell stuff is good enough. Just get it done and watch the customers roll in with credit cards in hand.
This could not be farther from the truth. Read More