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The (E-Commerce) Integration Epiphany

Meg Ryan“What happens to me when I’m provoked is that I get tongue-tied and my mind goes blank. Then I spend all night tossing and turning trying to figure out what I should have said.”

Here’s a quote by Kathleen Kelly, Meg Ryan’s character from popular 90’s romantic comedy, You’ve Got Mail. And it perfectly depicts the anxiety caused by the disconnect of what should have happened and what actually happened (or didn’t happen). This can be applied to the integration issue in B2B e-Commerce. 

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