E-Commerce Solutions for the Lifestyle Industry
In the lifestyle industry, you sell a variety of products to make people’s spaces beautiful, comfortable, and unique. However, does your online space, meaning your e-Commerce website, reflect your business? Currently, the move to online space is very competitive. From selling simple home accessories to large pieces of furniture and home appliances, it can be a challenge to present the products online. You may not be able to replicate that exact same experience of going to a furniture store and sitting on a sofa, but there are ways that e-Commerce can boost the buying process for customers, no matter what they are looking for.
You are shaping people’s lifestyles and helping them design their environments. Your e-Commerce solution should reflect the strategy required. Here are some of the ways your NAV e-Commerce solution can step up so you can succeed. Some useful things to keep in mind…
Manage the Transition
From physical stores to online webshops, customer behaviour has some similarities, but also some important differences. The digital experience starts from research and brand awareness to exploring options, comparing products, consulting with salespeople for help, and then figuring out the final steps including payment, shipping and delivery, as well as posting reviews and receiving post-sale support and resources. Whether you are just making the leap to e-Commerce or you have a truly digitized business model in place, Nav-to-Net™ helps facilitate the process as much as possible. Product presentation, product compare, and multiple catalogs, there are numerous ways to put your best foot forward and optimize the buying process for your customers.
Encourage Effective Researching
If you’re selling furniture, appliances, and other similarly large items, you need to tweak your e-Commerce strategy to account for this. Savvy shoppers know that big purchases usually require more research; as customers, they want to be able to learn all they can, plan out their purchase, compare details, and more. Ensure your website has all the content a customer could require as well as important details involved in ordering and purchasing said items. A strong e-Commerce solution makes the experience seamless so that their desktop capabilities translate effortlessly onto a tablet or smartphone. Customer requests for more information are readily responded to with a technically sophisticated and integrated solution.
Guided Selling Techniques with a Product Configurator
A product configurator can be particularly useful in the lifestyle industry when customers can design their own unique personalized products or pull together a furniture package that best suits their needs. With Nav-to-Net™ Configurator, orders go straight into NAV. The theme engine plus easy set up in NAV helps you create a consistent look and feel, ultimately shaping customer impressions. It’s like having a sales person guide your customers in your webshop.
Managed From Beginning to End
The logistics can be a little trickier to manage. From the online order being placed to managing inventory in the warehouse to delivering in a timely manner to customers, optimized processes at every touch point is required. Customer satisfaction is the ultimate goal. Nav-to-Net™ provides consistency and transparency for customers with regards to order status, shipping notifications and more.
For more information, read our Lifestyle Industry page.
Digital Vantage Point is dedicated to creating engaging and integrated e-Commerce solution exclusively for Microsoft Dynamics NAV, no matter which industry you’re in. Find out more about the Nav-to-Net™ e-Commerce suite with a personalized demo or a webinar.
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