Lessons in e-Commerce to be learned from Star Wars
“A long time ago in a galaxy far, far away…”
Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.
Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
From the time shoppers arrive on your site, we want them to be attracted to the homepage and be enticed to explore. From there, they can learn more about what we offer, add things to their cart, purchase, and become long term customers. A lot of time and effort is spent on tweaking and perfecting the homepage. This is understandable because it’s usually the first thing customers see. However, what actually leads to the sale is the item page; this is where customers learn about the product and choose to purchase. A blend of several factors makes up inspiring product pages, including the use of images, compelling content, reviews, and overall usability. Read More
In business planning and strategy, we are witnessing a shift in mentality. With technology and e-Commerce progressing at its current pace, we cannot stay still or we will fall behind. In order to increase our sales, we know it’s about the experience instead of just one element. It is more than just look and feel but also the speed, smoothness, and the amount of information available at the fingertips of the customer. A dedicated B2B e-Commerce website meets customer and business needs in a very specific way that saves you precious time and effort. Read More
Your ERP system is more than just an accounting app. It’s where you look for sales history and item information. It’s where you find order trends and build purchasing efficiencies. It’s host to much of the most vital data that your company has. When you leverage what NAV has to offer, you commit serious resources to its accuracy, performance, and stability.
Since you invest in backup systems and redundancy as well as higher-end hardware to host it, why would you even consider managing your business data anywhere else?
Companies want to connect visitors to their business, while leveraging NAV as single source of truth.
It’s time to go All-In with All-In-NAV e-Commerce!
But what does “all-in-NAV” mean exactly? Just how much of your e-Commerce business is managed in NAV? Join our latest webinar to find out!
WEBINAR: All-in-NAV e-Commerce Solutions | THU, 2:00pm (EST) CLICK HERE TO REGISTER
In this session, we will:
If you are unable to attend, fear not. We’ve got you covered with personalized demos. REQUEST A DEMO
4 Minute Demo video | Video Bites | Nav-to-Net™ e-Commerce Suite
“Less is more” is one of the mantras for minimalism, a trend that’s being currently being embraced by many. Being minimal doesn’t mean having the bare bones, however; it’s about having the right amount, whatever that amount is – it’s dependent on the person, or in this case, business!
So much of achieving e-Commerce success relies on the right message about the right product delivered at the right time to the right customer. When talking about e-Commerce solutions and minimalism, it’s really about a streamlined approach to business and making use of what you have. Elegant is a word that is used with minimalism because it’s simple but not bare or basic. It’s not clunky. In e-Commerce, it can mean an all-in-one integrated approach to the solution and in-NAV management of all website components. The result is a fresh feel and improved business agility that flows while providing an engaging experience for customers. For a business, it leaves more time and a better foundation for growing the business.
Here are some ways your business can achieve and benefit from a minimalistic approach to e-Commerce:
The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.
A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. Read More
Stylesheets in Nav-to-Net™
There is an increased need for customizability and flexibility in e-Commerce. Customers are looking for engaging brand experiences, not just a simple click and buy from a webshop. E-Commerce has the ability to be that for customers; the digital platform for shopping allows customers to browse, order, educate themselves, be social, and interact with the company and brand as a whole. Look and feel is an important part of establishing that initial connection so customers “get” you, what you’re about, and recognizing you from your competitors. It helps you maintain that consistency across all platforms.
We at Digital Vantage Point understand the trends and customer needs for a webshop to look a certain way. This is why we’ve optimized stylesheets in Nav-to-Net™ to help you achieve the exact look and feel your business desires while still being seamlessly integrated with Microsoft Dynamics NAV. Using new technology available to DVP, we dramatically improved the user interface manageability as the customization of look and feel can managed using stylesheets directly in Nav-to-Net™. Read More
In the lifestyle industry, you sell a variety of products to make people’s spaces beautiful, comfortable, and unique. However, does your online space, meaning your e-Commerce website, reflect your business? Currently, the move to online space is very competitive. From selling simple home accessories to large pieces of furniture and home appliances, it can be a challenge to present the products online. You may not be able to replicate that exact same experience of going to a furniture store and sitting on a sofa, but there are ways that e-Commerce can boost the buying process for customers, no matter what they are looking for.
You are shaping people’s lifestyles and helping them design their environments. Your e-Commerce solution should reflect the strategy required. Here are some of the ways your NAV e-Commerce solution can step up so you can succeed. Some useful things to keep in mind… Read More
