Header Image - DIGITAL VANTAGE POINT BLOG
DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
Got 4 Minutes? ▶

Tag Archives

7 Articles

The Many Uses of Exclusions in Configurator

by DVP 0 Comments
coffee exclusions step 2B

Choosing Medium Dark option

When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers.

11 views

This or That? – Product Comparison in e-Commerce

by DVP 0 Comments

shopping decisionsCustomers want to be sure they’re getting the right item, the best deal. How do they achieve this? By comparing their options! Part of a good shopping experience is aiding the decision making process for customers. Great content, enticing coupons, and user ratings and reviews can influence a customer to buy. But if they have to only choose one instead of the many you offer, we need to continue the efforts of improving the decision making process.

29 views

Does Your B2B e-Commerce Solution Measure Up?

by DVP 0 Comments

Business checklist for e-CommerceRate your current B2B web portal against this 10 point checklist.

1. Can account customers view customer specific pricing and access their own online dashboard which can be customized with quick links, message board and recommended products?

2. Does my website facilitate the creation of multiple catalogs which can be tailored to individual customer needs and buying requirements?

3. Can my customers adapt their own ordering processes with specific roles and permissions for staff which includes an order approval level?

4. Can account balances be viewed online by account customers and can they make direct payments online using a secure card payment option?

5. Can my customers use devices such as smartphones and tablets and still experience a consistent and streamlined ordering process?

40 views

New Partnership Level with Digital Vantage Point

by DVP 0 Comments

Business Partners NetworkingReferral partners are being added to the Digital Vantage Point flexible partnership program. This is in addition to the sales, implementation, technology, and OEM partners. We’ve listened to feedback and want to make it even easier for our partners to recommend and introduce Nav-to-Net™ to their client base. This also supports our existing partners as we grow our business network and make new connections.

8 views

E-Commerce Solutions for the Lifestyle Industry

by DVP 0 Comments

living-room-527646_1920In the lifestyle industry, you sell a variety of products to make people’s spaces beautiful, comfortable, and unique. However, does your online space, meaning your e-Commerce website, reflect your business? Currently, the move to online space is very competitive. From selling simple home accessories to large pieces of furniture and home appliances, it can be a challenge to present the products online. You may not be able to replicate that exact same experience of going to a furniture store and sitting on a sofa, but there are ways that e-Commerce can boost the buying process for customers, no matter what they are looking for.

You are shaping people’s lifestyles and helping them design their environments. Your e-Commerce solution should reflect the strategy required. Here are some of the ways your NAV e-Commerce solution can step up so you can succeed. Some useful things to keep in mind…

12 views

Keeping Up With Mobile – Google’s New Algorithm Impacts e-Commerce

by DVP 0 Comments


Nav-to-Net™ 7 MobileOn April 21, Google introduced a new update: a worldwide mobile-friendly algorithm. It impacts our mobile search results, meaning mobile-friendly sites will have the opportunity to rise above their competitors who haven’t invested in a mobile strategy. This new update will affect how e-Commerce websites will be built going forward. Could it be time to upgrade?

With this new algorithm upgrade, Google will review your website and see how mobile-friendly it is. If your website is not particularly suited for mobile, customers will be less likely to stumble across your company on their phones. Let’s say you sell touchscreen coffee tables. Potential customer Bob Plufferton is interested in purchasing one and need to do research. He’s a tech-savvy fellow and he types the search words into his smartphone. However, when your website is not mobile-friendly, your competitors’ websites rank higher. Bob is now perusing their webshop instead of yours. Imagine how many potential customers you are inadvertently missing.

1 view