How to Be Fresh in E-Commerce
Modern store display is refreshing for customers.
Love the feeling of fresh laundry? Want a breath of fresh air? We’re always looking for freshness, be it in our food, entertainment, or our surroundings. It imbues a sense of invigorating newness. Fresh is almost always better. With this in mind, there are ways to apply this to e-Commerce, giving your webshop a sense of freshness and new energy.
What makes a webshop feels fresh? How can it benefit both businesses and customers? In order to make things fresh (and keep it that way), we need to lighten up, create positive change, and refresh the foundation so the effects are felt throughout. In this blog post, we outline some ways you can achieve this.
Lighten Up!
Reduce excess weight in your e-Commerce solution and improve your webshop functionality. A lack of integration and unity can make your solution feel clunky and heavier. For example, are you running a mobile app or site separate from your main website? Without Responsive Design, you are wasting time in trying to manage multiple components separately. This can result in double work, more errors, and an overall lack of consistency. More than a trend, the future of e-Commerce lies in being able to reach your customers across all platforms and allowing them to interact with your site however they want. Nav-to-Net™ built with Responsive Design will help your webshop will feel lighter because you are only managing and updating things once in NAV. You will have simpler maintenance of all webshop and business components and your customers will be pleased to see your webshop perform so well across all devices. Now that’s refreshing.
Another way to lighten your website without losing substance is to declutter and reorganize your webshop (if needed). You may not require much change here but if you have recently expanded your product line, sell to new international markets, or you want to focus on certain areas, you can use this opportunity to create better structure within your webshop. With Nav-to-Net™, you have the ability to create as many categories and subcategories as you like, listing items underneath multiple categories as needed.
Because Nav-to-Net™ is integrated with Google Analytics, we can use this to our advantage when we are in the process of refreshing our webshop. Gather insight about how customers behave on your website. Which areas draw attention? How long are they spending on each page? Find patterns and use this valuable data to formulate and refresh your e-Commerce strategy.
Refresh Your Foundation
Are things starting to feel like the “same old”? When it comes to e-Commerce and interacting with customers, it doesn’t pay to be robotic, stiff, and impersonal. When managing our webshops, sometimes we can get into a rut and do what we have always done like clockwork. E-Commerce trends come and go, and continue to move ahead at a startling pace; there is always something new! As a company, a renewed passion for your business and customers can result in a more personal approach that customers will appreciate.
Physical storefronts get fresh new displays every season; they promote new collections coming in as they delegate old stock to the sales rack. E-Commerce can take a page from brick and mortar stores. Refresh product images and rewrite item descriptions. Update your SEO and metatags wherever necessary to keep up with the changing business landscape. There is no benefit in reusing content that is old and tired; fresh, quality content sells and will help you best represent who you are as a company.
Another way to keep things fresh is user-generated content, whether it be through social media content, shared photos and videos, or ratings and reviews. New voices (other than your own brand and company voice) add a new vibe to your webshop. Products reviews act as social proof and help customers see your brand as trustworthy. Positive and honest reviews are a breath of fresh air that can be entertaining and valuable at the same time.
Staying fresh in e-Commerce doesn’t have to take up a lot of time or resources. It’s more about finding new ways to express your brand and personality through content updates or through the overall look and feel of your webshop. The surge of freshness will help you stay engaged with your business and audience.
Are you considering getting a fresh start with upgrades? Whether it be your NAV or your e-Commerce solution, Digital Vantage Point is always happy to help. Read our blog posts here and here if you are contemplating upgrade options to better your e-Commerce business!
Nav-to-Net™ is an integrated e-Commerce suite built exclusively for Microsoft Dynamics NAV. For more information: