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79 Articles

6 Must-Haves for Every E-Commerce Business

ecommerce website When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. 

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Is e-fulfillment’s need for speed creating a drag on your business?

e-Commerce customer satisfaction

Racing to deliver the goods could put you on the fast track to sales tax nexus 
Repost from Avalara.com

The Internet has vastly changed the way products move from buyer to seller. One-click ordering. Get it now. Two-day free delivery. The speed and ease of e-Commerce and mobile commerce cover a lot of ground in terms of getting products into customers’ hands quickly. But it’s also rattling the supply chain; putting pressure on merchants, manufacturers, and distributors to deliver the goods, so to speak. DHL, one of the nation’s largest third-party logistics firm, reports that e-fulfillment now represents a third of the company’s business.

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Integrating Your ERP and B2B e-Commerce

Enterprise Resource PlanningFor a B2B company, its ERP is like its lifeblood. An ERP like Microsoft Dynamics NAV Business Central is the choice for many medium-sized companies because of its flexibility and management features. This is why it makes sense to integrate your B2B e-Commerce solution with your existing NAV Business Central, leveraging your existing investment. With an integrated solution like Nav-to-Net™, complex business processes and interactions are streamlined while being user-friendly and adaptable to numerous situations. The business complexities are handled in the back-end while the front-end webshop is a balance of form and function, customized to meet your customer and industry needs. An integrated solution helps you deliver better customer experience and service.

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Efficient Product Categorization in B2B e-Commerce Leveraging ERP Integration

Shelters CategoryDon’t underestimate the power of organization. Just like in life where being tidy projects the image of being put together and confident, this applies to e-Commerce. The information architecture of your B2B e-Commerce webstore, essentially your categories and subcategories, helps make it relevant to customers. It succinctly defines what you offer and customers can browse and understand at a glance what they can expect from you. There is more than one way to categorize your e-Commerce website that will achieve that ideal balance of straightforward, helpful, and customer-centric. We need to consider our customers and how they may approach shopping to categorize effectively.

Effective categorization in B2B e-Commerce means staying organized but finding new fresh ways to present your catalog. This is especially useful if you consistently add new products and updates. Inject a little creativity to move older products instead of relying on the standard “Sale” category.

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Be the Millennium Falcon of E-Commerce

Lessons in e-Commerce to be learned from Star Wars

lego-2383107_640“A long time ago in a galaxy far, far away…”

Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.

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Everything You Need to Know About ECommerce Configurator for MS Dynamics Business Central NAV

Configurator Rings - Stacklist and TileA product configurator can be a game-changer when it comes to your webshop, adding a new dimension to personalization and customer experience. There are lots of business benefits to be gained, especially when it’s integrated with your webshop and Dynamics Business Central. Consider these two scenarios in eCommerce that can be elevated with a product configurator.

Scenario 1: Your customer approaches your webshop with a vague idea of what they want. Your product offerings are separated into categories to make for easy browsing. Your customers can even search for what they want by keywords. These are all good ways to get your customers to explore your webshop and develop interest. However, a Configurator can offer an in-depth look into your webshop and match their desires and motivations with the right products while providing valuable context into the purchasing decision. When they interact with a product configurator, they are guided step by step into defining their wants and needs and educating themselves on the products, features, and how it matches them.

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Standing Out in a Saturated E-Commerce Market

StandoutStanding out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.

Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution.

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The Golf Caddy You Didn’t Know You Needed in E-Commerce

CaddyGolf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go.

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Ways to Improve Customer Webshop Experience When Timing isn’t Right

Temp Out of StockGetting e-Commerce sales can be tricky because you have your own timeline while your customers have theirs. They operate on their motivations with varying states of urgency. Suffice to say, the timing isn’t always right. For the customer, the reasons could range from not the ideal price and insufficient content and research. On the business side, it generally means you are in between items (not currently in stock for seasonal reasons or just out of stock of a popular item). The e-Commerce industry moves quickly and having some strategies in place to mitigate the “bad timing” situation can go a long way to smooth out what might be negative situations for customers.

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