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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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44 Articles

Extras That Make a Difference

by DVP 2 Comments

Hand putting check mark with green markerHow to Add Value to your E-Commerce Website

We’ve talked about how integration is the core to a successful e-Commerce solution before in The Integration Epiphany and PIVOT – E-Commerce Lessons from a Friends Episode. It’s the bare minimum of what we need to run a secure webshop, smoothly and efficiently. Information on the back-end is synchronized and shows up on the front-end with proper integration.

But now that we’ve got the basics in place, let’s talk about the rest of the features. While integration is extremely important to do well, good integration alone does not make a successful webshop.

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Battling Content Shock with Personalization

by DVP 0 Comments

Young man buying music on internet with tabletCustomers hold a lot of power in today’s e-Commerce industry. With increased access, including mobile devices, they consume information not only faster but in greater quantities. There is the idea of “content shock” which claims we are bombarded by content and it will overwhelm us to the point of us shutting it out. It has been long thought that the sheer volume of news and information available to the public would cause more harm than good. With time, our behaviours have changed. We learned to adapt to the digital age and instead of feeling overwhelmed, we are empowered by all the information available to us and the many diverse ways we can get it. What we’ve learned is to be selective. It’s much harder to grab and hold our attention. We’ve become ruthless in what we choose to give time and attention to.

This has an impact on the e-Commerce industry. With so much competition vying for the customer’s attention, how can we be the one that they choose to give business? What makes them pick us?

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Enhancing the Customer Experience

by DVP 0 Comments

Teen using credit card and laptopTechnology has changed so many aspects of our lives, from how we consume information to how businesses are run. While it generally makes our lives faster and easier, when it fails us, it can be a huge headache. This impacts the e-Commerce industry in particular. What happens if orders don’t get through? Are customers getting the information they need? What if you lose the sale and they don’t come back? These are all very real dangers should technology break and fail us. There is the expectation of reliability and ease with online shopping. Customer experience should always be a positive one lest they abandon your site in favour of your competitors.

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Effective Selling For Your Webshop

by DVP 0 Comments

Selling Like Humans on E-Commerce

Online Shopping

In today’s unpredictable economy, businesses are scrambling to reach their sales targets. We all want more business but not at our expense. This is especially true for e-Commerce businesses because even with the millions of potential online shopping patrons, it’s becoming difficult to get business from them.

The main question is: How do we get more sales?

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