Sales | Digital Vantage Point Blog

Exploring E-Commerce Options: Nav-to-Net™ Vendor Portals

by DVP on March 2, 2016 0 Comments

A primary goal when selling and promoting products online is to continually invest in improving the online experience for customers and end users. Customer sales are the life blood of any company and it makes sense to invest in a system which increases responsiveness and streamlines the selling process. However, one important aspect which can be overlooked is how an online presence can also improve communication with suppliers. Instead of relying on phone calls and emails, it makes sense to allow vendors to access the portal online and be able to feedback in real time on areas which are relevant to purchasing.

Nav-to-Net’s B2B license model includes a vendor portal offering a number of features which can be utilized by companies using Nav-to-Net™ and their suppliers. The vendor portal can only be accessed via specific login and is not a section which can be viewed by a general user. Let’s explore some of the key features: Read More

Types of Shoppers – The Researcher

by DVP on November 24, 2015 0 Comments

“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun

Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper. Read More

Can Browsers Become Buyers? – Understanding Shopper Behaviour

by DVP on September 18, 2015 2 Comments

These shoppers are “just browsing”. They are the online equivalent to window shoppers at the mall, where they prefer to be left alone to their own devices. They browse for 3 reasons: 1) They don’t want to hear a sales pitch, 2) They want to figure it out themselves, and 3) They really are just looking with no particular goal in mind. What’s important to remember about these shoppers is that while they may not buy this one time they are on your e-Commerce website, or even the next couple times, they have the potential to become customers, and loyal ones at that. We need to understand their attitude of “Browse today, buy later”. Read More

Feature Customization – MailChimp Integration

by DVP on July 15, 2015 0 Comments

With the e-Commerce market quickly expanding, businesses must turn towards digital marketing and find new ways to convey their messages to customers online. Email marketing is a fantastic way to boost your e-Commerce sales and engage with customers. However, organizing customer information, products, statistics, sales numbers, strategies, promotions, coupon codes, and more can be confusing. MailChimp is one of the industry leaders in email marketing. You can set up campaigns targeting specific segments of your customer base (industry, position, interest, customer lifecycle, etc.) and drive traffic to your Nav-to-Net™ website. Read More

Types of Shoppers – Focused on the Mission

by DVP on June 1, 2015 3 Comments

Image courtesy of stockimages / FreeDigitalPhotos

This is Part 2 of the Types of Shoppers series. Read Part 1 here – The Bargain Hunter.

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at who your audience is, both existing and potential, and create your content and sales strategy accordingly.

As an e-Commerce solution provider for Microsoft Dynamics™ NAV, Digital Vantage Point looks not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to talk about the focused shopper whose mission is to get what they want, quickly and easily. Read More

Keeping Up With Mobile – Google’s New Algorithm Impacts e-Commerce

by DVP on May 11, 2015 0 Comments

On April 21, Google introduced a new update: a worldwide mobile-friendly algorithm. It impacts our mobile search results, meaning mobile-friendly sites will have the opportunity to rise above their competitors who haven’t invested in a mobile strategy. This new update will affect how e-Commerce websites will be built going forward. Could it be time to upgrade?

With this new algorithm upgrade, Google will review your website and see how mobile-friendly it is. If your website is not particularly suited for mobile, customers will be less likely to stumble across your company on their phones. Let’s say you sell touchscreen coffee tables. Potential customer Bob Plufferton is interested in purchasing one and need to do research. He’s a tech-savvy fellow and he types the search words into his smartphone. However, when your website is not mobile-friendly, your competitors’ websites rank higher. Bob is now perusing their webshop instead of yours. Imagine how many potential customers you are inadvertently missing. Read More

Benefits of a Product Configurator

by DVP on April 15, 2015 4 Comments

Nav-to-Net™ Configurator is the newest addition to our integrated e-Commerce solution. Flexible and easy to use, it helps you effectively meet customer needs, presents your products in an attractive way that gives context, and creates sales opportunities. Read more about it here and see what Configurator can do and how it can fit in your webshop.

In this blog post, we will address the benefits you can gain from having a product configurator tightly integrated with your NAV ERP system.

This is the second part of our series. You can read our first blog post on Configurator here.

A Bargain Hunter’s Dream – Understanding Your Customers

by DVP on March 24, 2015 4 Comments

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who your audience is, both existing and potential, and create your content and sales strategy accordingly. Read More

Customer Experience: Look and Feel of a Webshop

by DVP on September 8, 2014 0 Comments

This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience. Read More

Selling E-Commerce as a Partner

by DVP on June 5, 2014 0 Comments

At Digital Vantage Point, we are committed to delivering e-Commerce solutions built exclusively for Microsoft Dynamics™ NAV. In order to sell to the mid-sized companies using NAV, we take advantage of our extensive business partner community. Being a partner of Digital Vantage Point has many benefits; if you would like to become a partner or read more about it, click here.

With any aspect of e-Commerce, we need to consistently add to our skills repertoire in order to achieve marketing success and increase sales. We have to research to find different resources to help us achieve our goal. At Digital Vantage Point, we aim to provide these resources for you so you can succeed and make the most of your investment.

And of course, we want to provide the same resources to any partners, or potential partners, who sell e-Commerce solutions. Read More

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