Companies are increasingly seeing the benefits of creating an effective e-Commerce channel to streamline their sales order processes, making it easier for both B2B and B2C clients to manage their purchases. However, operating a successful website is not solely about the selling aspect; some companies seek more effective ways to reach out and connect with their customers. Companies will have other elements within their businesses to manage and promote like stock alerts, quotation forms, exhibitions or events which require registration or business account management processes to help expand their customer base. This is where Submission Form Manager comes in. When ERP integration with this e-Commerce tool is leveraged, it can make some of those complex business processes a breeze. Read More
Using Social Proof to Boost e-Commerce Revenue
Social proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions, and provide feedback to improve and refine your business processes, customer service, and product.
What are other people saying?
Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers. It also provides businesses with the opportunity to learn of any issues (if any). Read More
Investing in Your B2C Webshop
E-Commerce is the retail of the future. We’ve talked about how B2B businesses should continually invest in their e-Commerce venture; this is no different for B2C companies. The e-Commerce platform and webshop are things worth investing in to keep up in this fast-paced digital world.
Have you heard the saying “You must spend money to make money”? Well, we’re not going to tell you any different. However, it’s how we spend our money that makes a difference. A solid infrastructure, technologies that can grow with your company, and user-friendly applications, these are investments that keep adding value. Resources to help you plan and execute your strategy are also important in achieving e-Commerce success. Read More