Compelling content helps attract the right kind of customer to your e-Commerce website. In order for it to draw your targeted audience in, it has to convey a lot of information on many different levels (about the product, your company, what they get out of it, and more). The content on your website has no limits. Engaged and informed customers will mean better sales results and more valuable relationships. But there are different approaches to reach your customer better with your content. Read More
Delighting the Customer vs Decreasing Problems in B2B eCommerce
As individuals or businesses, we all look to improve. In e-Commerce, this could mean making business processes more efficient or improving customer experience in various ways, from simplifying product search to providing even more relevant information. However, sometimes efforts to improve could be taken for granted by the customer; the more above and beyond customer expectations we go, the more it becomes the new standard. While improving by adding more features and options to the online shopping experience to meet high expectations is something we should always do, decreasing problems may have a bigger and longer lasting impact. Read More
E-Commerce Lessons from Jurassic World
Not a real dinosaur.
One of the summer’s biggest films and the fourth installment in the Jurassic Park series, Jurassic World is an exciting movie from start to finish. There are moments of nostalgia and awe, because who doesn’t love a good dinosaur movie? Jurassic World is a fully functioning dinosaur theme park but with the addition of a genetically-modified dinosaur running rampant, chaos ensues.
Like we did with the Lego Movie in this blog post, we were able to draw some e-Commerce lessons from this movie that you can apply. Spoilers below, obviously.