From the time shoppers arrive on your site, we want them to be attracted to the homepage and be enticed to explore. From there, they can learn more about what we offer, add things to their cart, purchase, and become long term customers. A lot of time and effort is spent on tweaking and perfecting the homepage. This is understandable because it’s usually the first thing customers see. However, what actually leads to the sale is the item page; this is where customers learn about the product and choose to purchase. A blend of several factors makes up inspiring product pages, including the use of images, compelling content, reviews, and overall usability. Read More
Types of Shoppers – Focused on the Mission
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This is Part 2 of the Types of Shoppers series. Read Part 1 here – The Bargain Hunter.
Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at who your audience is, both existing and potential, and create your content and sales strategy accordingly.
As an e-Commerce solution provider for Microsoft Dynamics™ NAV, Digital Vantage Point looks not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to talk about the focused shopper whose mission is to get what they want, quickly and easily. Read More
3 Questions to Ask when Choosing an e-Commerce Solution
Choosing an e-Commerce solution can be a daunting task. There are so many options out there and we understand that it can quickly get confusing and overwhelming. Whether you’re embarking on an exciting e-Commerce journey or you’re looking to switch your limited solution to a more efficient one, there are some things to consider that can help you make your decision.
We’ve likened the decision making process to choosing a sewing machine. Read More
Battling Content Shock with Personalization
Customers hold a lot of power in today’s e-Commerce industry. With increased access, including mobile devices, they consume information not only faster but in greater quantities. There is the idea of “content shock” which claims we are bombarded by content and it will overwhelm us to the point of us shutting it out. It has been long thought that the sheer volume of news and information available to the public would cause more harm than good. With time, our behaviours have changed. We learned to adapt to the digital age and instead of feeling overwhelmed, we are empowered by all the information available to us and the many diverse ways we can get it. What we’ve learned is to be selective. It’s much harder to grab and hold our attention. We’ve become ruthless in what we choose to give time and attention to.
This has an impact on the e-Commerce industry. With so much competition vying for the customer’s attention, how can we be the one that they choose to give business? What makes them pick us? Read More