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4 Articles

The Golf Caddy You Didn’t Know You Needed in E-Commerce

CaddyGolf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go.

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Investing in Your B2C Webshop

ID-100225241E-Commerce is the retail of the future. We’ve talked about how B2B businesses should continually invest in their e-Commerce venture; this is no different for B2C companies. The e-Commerce platform and webshop are things worth investing in to keep up in this fast-paced digital world.

Have you heard the saying “You must spend money to make money”? Well, we’re not going to tell you any different. However, it’s how we spend our money that makes a difference. A solid infrastructure, technologies that can grow with your company, and user-friendly applications, these are investments that keep adding value. Resources to help you plan and execute your strategy are also important in achieving e-Commerce success. 

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Extras That Make a Difference

Hand putting check mark with green markerHow to Add Value to your E-Commerce Website

We’ve talked about how integration is the core to a successful e-Commerce solution before in The Integration Epiphany and PIVOT – E-Commerce Lessons from a Friends Episode. It’s the bare minimum of what we need to run a secure webshop, smoothly and efficiently. Information on the back-end is synchronized and shows up on the front-end with proper integration.

But now that we’ve got the basics in place, let’s talk about the rest of the features. While integration is extremely important to do well, good integration alone does not make a successful webshop.

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Enhancing the Customer Experience

Teen using credit card and laptopTechnology has changed so many aspects of our lives, from how we consume information to how businesses are run. While it generally makes our lives faster and easier, when it fails us, it can be a huge headache. This impacts the e-Commerce industry in particular. What happens if orders don’t get through? Are customers getting the information they need? What if you lose the sale and they don’t come back? These are all very real dangers should technology break and fail us. There is the expectation of reliability and ease with online shopping. Customer experience should always be a positive one lest they abandon your site in favour of your competitors.

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