As individuals or businesses, we all look to improve. In e-Commerce, this could mean making business processes more efficient or improving customer experience in various ways, from simplifying product search to providing even more relevant information. However, sometimes efforts to improve could be taken for granted by the customer; the more above and beyond customer expectations we go, the more it becomes the new standard. While improving by adding more features and options to the online shopping experience to meet high expectations is something we should always do, decreasing problems may have a bigger and longer lasting impact. Read More
