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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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E-Commerce Lessons from Jurassic World

by DVP 0 Comments
Not a real dinosaur.

Not a real dinosaur.

One of the summer’s biggest films and the fourth installment in the Jurassic Park series, Jurassic World is an exciting movie from start to finish. There are moments of nostalgia and awe, because who doesn’t love a good dinosaur movie? Jurassic World is a fully functioning dinosaur theme park but with the addition of a genetically-modified dinosaur running rampant, chaos ensues.

Like we did with the Lego Movie in this blog post, we were able to draw some e-Commerce lessons from this movie that you can apply. Spoilers below, obviously.

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One-Step Ease vs. Multi-Step Tradition – Checkout Portals in E-Commerce

by DVP 1 Comment

iStock_000020455916XLargeThere is some debate as to which is the most effective checkout process. Is it better to adhere to convention of the multi-step? More and more e-Commerce websites are adopting a single-page website for its clean and simple feel. Let’s discuss the options and compare.

Read checkout-related blog posts here and here.

One step checkout is one of the features offered with Nav-to-Net™. All in one page, we can review our order, see all the calculations, enter customer information like billing and shipping information, and even add additional comments if needed. Then the second page confirms the order. With one step checkout, the process is as quick and hassle-free as possible. This generally has a higher success rate than a multi-step checkout process. It almost gives the impression of being a VIP, where everything is faster and easier, and can help instill customer loyalty.

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