“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun
Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper. Read More
Choosing the right tool for the right job.
Multitasking; we all do it – or at least try to. There just aren’t enough hours in a day. We’re conditioned to believe that the busier we are, the more productive we must be, and therefore more successful. However, the key to making multitasking work for us is to make sure we don’t sacrifice quality for quantity.
How does this help e-Commerce? We can talk about it from 2 different angles.
1) Business Perspective – Managing the many components of your webshop can be tricky.
2) Customer Perspective – Because shoppers multitask, we need to reduce distractions.
As a business, smart multitasking can solve a multitude of problems. It’s about using the right tools for the right job and knowing what our priorities are. For customers, we need to understand how we as shoppers behave in an online space. We multitask all the time – so how can we get our customers to focus? It’s about reducing distractions and optimizing our webshop’s functionality, usability, and aesthetics. Read More
If you’re anything like me, HTML coding is not your forte. Maybe you have some basic skills and Google can help. Perhaps you’re actually really tech-savvy and coding is your language.
Whether or not you’re a tech whiz, the general belief is that simpler is better.
If you could spend less time worrying about the HTML coding and data, you would be so much more productive. You could be analyzing the data or working on a better sales strategy. You could be focusing on social media efforts or your email marketing campaign. You could be coming up with new products or exciting new promotions. Think of all the possibilities! Read More
