Customers want to be sure they’re getting the right item, the best deal. How do they achieve this? By comparing their options! Part of a good shopping experience is aiding the decision making process for customers. Great content, enticing coupons, and user ratings and reviews can influence a customer to buy. But if they have to only choose one instead of the many you offer, we need to continue the efforts of improving the decision making process. Read More
Keeping Up With Mobile – Google’s New Algorithm Impacts e-Commerce
On April 21, Google introduced a new update: a worldwide mobile-friendly algorithm. It impacts our mobile search results, meaning mobile-friendly sites will have the opportunity to rise above their competitors who haven’t invested in a mobile strategy. This new update will affect how e-Commerce websites will be built going forward. Could it be time to upgrade?
With this new algorithm upgrade, Google will review your website and see how mobile-friendly it is. If your website is not particularly suited for mobile, customers will be less likely to stumble across your company on their phones. Let’s say you sell touchscreen coffee tables. Potential customer Bob Plufferton is interested in purchasing one and need to do research. He’s a tech-savvy fellow and he types the search words into his smartphone. However, when your website is not mobile-friendly, your competitors’ websites rank higher. Bob is now perusing their webshop instead of yours. Imagine how many potential customers you are inadvertently missing. Read More