Communication Between NAV and Your Website

Microsoft Dynamics™ NAV-Related Concerns and How It Affects E-Commerce

Digital Vantage Point is a company that deals exclusively with Microsoft Dynamics™ NAV (formerly Navision) and e-Commerce, and we strive to understand our customer’s concerns and struggles so we can address them with our solution. In this post, we’ll discuss how communication happens between your NAV system and e-Commerce website.

Communication, by definition, is the exchange of information. While a broad and potentially vague subject, communication is vital. In all relationships, whether it be personal or professional, or even between technology and systems, communication is pivotal to success. We want to know what’s going on as soon as it’s happening so we can work to find a solution or create wonderful things. Without proper communication, there is no clarity; everything becomes confusing with a lack of direction or understanding. In our line of work, we believe that the communication and relationship between your website and NAV environment has to be done well in order to succeed in e-Commerce.

As with any other method of communication, simple and direct is usually the best. Faster, better, and more comprehensive; this is the goal. When we engage in passive communications, it’s very roundabout that requires guessing at implications. This is the not the kind of communication you want between your website and NAV. Active is where we want to be, straightforward and clear.

While passive communication methods are sufficient and work in the technology industry, it’s just not good enough. We decided we could leverage the Microsoft Dynamics™ NAV environment and do it better. Being very familiar with NAV, we anticipated this issue and enhanced it, building better communication right into the product. With Nav-to-Net™, there is real-time communication between your e-Commerce website and NAV, creating a seamless experience. Real-time is synonymous with live, and that’s always better than later. Why have it later when you can have it now?

Real-time = Quality Time. We can obtain a number of benefits from this.

1. Instantaneous changes. When you’re using Nav-to-Net™, you can go straight into NAV to add new information, upload images, format existing content, or what have you. Do whatever it is that needs to be done on the back end and instantly see the changes applied on the website. It’s extremely important for us that our customers manage their entire webshop within NAV without excessive waiting and tediousness.

2. Implement strategies. Besides the obvious smooth operations and speed, this sort of connection between NAV and your site has practical applications for your business. Coupon codes, sales promotions, and marketing campaigns can be implemented quickly. With the business landscape subject to constant change, it’s increasingly important to have the ability to respond in a relevant fashion. The benefit is that it allows you to mobilize your plan and see results even faster.

3. Reliability. With e-Commerce, communication and the right technology can affect every part of your solution. Order management, pricing and inventory, financial information – let there never be confusions, fixing of costly errors, or any misrepresentations that could damage your credibility.

4. Eliminate time wasters and redundancy. As a business user, the time you waste doing insignificant things can really add up. The less steps, the better, and there is less chance for errors too. Real-time synchronization coupled with a familiar NAV environment means that you can really produce at a high level and enhance your business.

Proper communication between your NAV and site is that thing you didn’t even know you needed. It runs in the background and can really make an e-Commerce solution great.

Communicating Over a Network

Our web services are also designed with our own special flavour when Microsoft introduced theirs for NAV. We were involved in the earliest work on that kind of technology and can bring our years of experience and expertise into the right e-Commerce solution for you. We have the insight and ability to create something more suited to where we wanted to take our e-Commerce solution, driving more successful results for our customers.

As always, integration with NAV is at the core of our solution. With tight seamless integration, we can tackle the issue of communicating back and forth between Microsoft Dynamics NAV and your e-Commerce website.

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