When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
Is e-fulfillment’s need for speed creating a drag on your business?
Racing to deliver the goods could put you on the fast track to sales tax nexus
Repost from Avalara.com
The Internet has vastly changed the way products move from buyer to seller. One-click ordering. Get it now. Two-day free delivery. The speed and ease of e-Commerce and mobile commerce cover a lot of ground in terms of getting products into customers’ hands quickly. But it’s also rattling the supply chain; putting pressure on merchants, manufacturers, and distributors to deliver the goods, so to speak. DHL, one of the nation’s largest third-party logistics firm, reports that e-fulfillment now represents a third of the company’s business. Read More
Integrating Your ERP and B2B e-Commerce
For a B2B company, its ERP is like its lifeblood. An ERP like Microsoft Dynamics NAV Business Central is the choice for many medium-sized companies because of its flexibility and management features. This is why it makes sense to integrate your B2B e-Commerce solution with your existing NAV Business Central, leveraging your existing investment. With an integrated solution like Nav-to-Net™, complex business processes and interactions are streamlined while being user-friendly and adaptable to numerous situations. The business complexities are handled in the back-end while the front-end webshop is a balance of form and function, customized to meet your customer and industry needs. An integrated solution helps you deliver better customer experience and service. Read More
Be the Millennium Falcon of E-Commerce
Lessons in e-Commerce to be learned from Star Wars
“A long time ago in a galaxy far, far away…”
Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.
The One-Time Shopper – How to Keep Them Coming Back
Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. We need to be flexible enough to accommodate the variety of shoppers that will come across our webshop; we want to attract as many customers as possible. We should also be strict enough in coming up with our content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who the audience is, both existing and potential, and create a compelling content and sales strategy accordingly.
As an e-Commerce solution provider for Microsoft Dynamics™ NAV, we look not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to focus on the One Time Shoppers.
Everything You Need to Know About ECommerce Configurator for MS Dynamics Business Central NAV
A product configurator can be a game-changer when it comes to your webshop, adding a new dimension to personalization and customer experience. There are lots of business benefits to be gained, especially when it’s integrated with your webshop and Dynamics Business Central. Consider these two scenarios in eCommerce that can be elevated with a product configurator.
Scenario 1: Your customer approaches your webshop with a vague idea of what they want. Your product offerings are separated into categories to make for easy browsing. Your customers can even search for what they want by keywords. These are all good ways to get your customers to explore your webshop and develop interest. However, a Configurator can offer an in-depth look into your webshop and match their desires and motivations with the right products while providing valuable context into the purchasing decision. When they interact with a product configurator, they are guided step by step into defining their wants and needs and educating themselves on the products, features, and how it matches them. Read More
The Golf Caddy You Didn’t Know You Needed in E-Commerce
Golf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go. Read More
Investing in your B2B E-Commerce Business
There’s no doubt that popularity is soaring for B2B e-Commerce. There is a perceived simplicity to the concept of taking a business online, though there is actually a lot of finesse involved, such as advanced technologies and real-time integration. It makes sense to jump into the e-Commerce world, but surviving and actually thriving? That’s a different matter.
We should invest, continually, in our online stores. Just because a business is online does not mean it is self-sustaining. From the animated movie “Up”, the old man’s wife describes South America by saying, “It’s like America, but South.”
Well, this is like a regular store, but online. Read More
Ways to Improve Customer Webshop Experience When Timing isn’t Right
Getting e-Commerce sales can be tricky because you have your own timeline while your customers have theirs. They operate on their motivations with varying states of urgency. Suffice to say, the timing isn’t always right. For the customer, the reasons could range from not the ideal price and insufficient content and research. On the business side, it generally means you are in between items (not currently in stock for seasonal reasons or just out of stock of a popular item). The e-Commerce industry moves quickly and having some strategies in place to mitigate the “bad timing” situation can go a long way to smooth out what might be negative situations for customers. Read More
A Place for Everything and Everything in its Place
Microsoft Dynamics™ NAV-Related Concerns and How it Affects E-Commerce
Organization makes sense of things.
As a company that deals exclusively with Microsoft Dynamics™ NAV (formerly Navision) and e-Commerce, we strive to understand our customer’s concerns and struggles so we can address them with our solution. Managing a successful e-Commerce website depends on several factors. We talked about web content management, including files and images in a previous post which you can read here. That blog post primarily deals with the storage of files and information and how to format it easily. In this article, we’ll talk about organizing your product catalog into categories.
When there’s a place for everything and everything is in its place, you can operate much more effectively and efficiently.