Companies are increasingly seeing the benefits of creating an effective e-Commerce channel to streamline their sales order processes, making it easier for both B2B and B2C clients to manage their purchases. However, operating a successful website is not solely about the selling aspect; some companies seek more effective ways to reach out and connect with their customers. Companies will have other elements within their businesses to manage and promote like stock alerts, quotation forms, exhibitions or events which require registration or business account management processes to help expand their customer base. This is where Submission Form Manager comes in. When ERP integration with this e-Commerce tool is leveraged, it can make some of those complex business processes a breeze. Read More
6 Must-Haves for Every E-Commerce Business
When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
The (E-Commerce) Integration Epiphany
“What happens to me when I’m provoked is that I get tongue-tied and my mind goes blank. Then I spend all night tossing and turning trying to figure out what I should have said.”
Here’s a quote by Kathleen Kelly, Meg Ryan’s character from popular 90’s romantic comedy, You’ve Got Mail. And it perfectly depicts the anxiety caused by the disconnect of what should have happened and what actually happened (or didn’t happen). This can be applied to the integration issue in B2B e-Commerce. Read More
Efficient Product Categorization in B2B e-Commerce Leveraging ERP Integration
Don’t underestimate the power of organization. Just like in life where being tidy projects the image of being put together and confident, this applies to e-Commerce. The information architecture of your B2B e-Commerce webstore, essentially your categories and subcategories, helps make it relevant to customers. It succinctly defines what you offer and customers can browse and understand at a glance what they can expect from you. There is more than one way to categorize your e-Commerce website that will achieve that ideal balance of straightforward, helpful, and customer-centric. We need to consider our customers and how they may approach shopping to categorize effectively.
Effective categorization in B2B e-Commerce means staying organized but finding new fresh ways to present your catalog. This is especially useful if you consistently add new products and updates. Inject a little creativity to move older products instead of relying on the standard “Sale” category. Read More
Be the Millennium Falcon of E-Commerce
Lessons in e-Commerce to be learned from Star Wars
“A long time ago in a galaxy far, far away…”
Many of us are huge Star Wars fans, so we thought of having a little fun and pay homage to this iconic film series by sharing what important lessons and parallels translate to the e-Commerce industry. From understanding the Force to destroying the Death Star to using Jedi mind tricks, we translate it to simple e-Commerce insights and tips you can use. Let us guide you, young padawan.
The One-Time Shopper – How to Keep Them Coming Back
Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. We need to be flexible enough to accommodate the variety of shoppers that will come across our webshop; we want to attract as many customers as possible. We should also be strict enough in coming up with our content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at what who the audience is, both existing and potential, and create a compelling content and sales strategy accordingly.
As an e-Commerce solution provider for Microsoft Dynamics™ NAV, we look not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to focus on the One Time Shoppers.
Standing Out in a Saturated E-Commerce Market
Standing out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.
Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution. Read More
Investing in your B2B E-Commerce Business
There’s no doubt that popularity is soaring for B2B e-Commerce. There is a perceived simplicity to the concept of taking a business online, though there is actually a lot of finesse involved, such as advanced technologies and real-time integration. It makes sense to jump into the e-Commerce world, but surviving and actually thriving? That’s a different matter.
We should invest, continually, in our online stores. Just because a business is online does not mean it is self-sustaining. From the animated movie “Up”, the old man’s wife describes South America by saying, “It’s like America, but South.”
Well, this is like a regular store, but online. Read More
4 Reasons That Can Stall B2B Ecommerce Order Conversions On Your Webstore
What happens when you run into obstacles?
No one wants to think about negative things; the focus always tends to be on the positive. But if you don’t fix the negative, you will never move forward. Bad things do happen to many e-Commerce websites and companies. Instead of being a downer, we view this is an opportunity to be even more prepared and aware, which can save you a lot of trouble down the road. Impressions online can be made in an instant and it can be difficult to change from negative to positive, especially with no salesperson there to answer questions for them. In the age of e-Commerce, we must be ready and always put our best foot forward. Read More
Using Social Proof to Boost e-Commerce Revenue
Social proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions, and provide feedback to improve and refine your business processes, customer service, and product.
What are other people saying?
Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers. It also provides businesses with the opportunity to learn of any issues (if any). Read More