Hooray! Your customers have loaded up their shopping carts and are ready to check out. Their overall shopping experience has been smooth and pleasant so far. But when there is a jarring break from cart to checkout, the disconnect could mean a lost and an unhappy customer. Is it better to have customers as a guest, making it as painless as possible? Should you require them to sign in? It’s an important part of the process that can prevent customers from buying your product. Read More
Types of Shoppers – Focused on the Mission
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This is Part 2 of the Types of Shoppers series. Read Part 1 here – The Bargain Hunter.
Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at who your audience is, both existing and potential, and create your content and sales strategy accordingly.
As an e-Commerce solution provider for Microsoft Dynamics™ NAV, Digital Vantage Point looks not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to talk about the focused shopper whose mission is to get what they want, quickly and easily. Read More
Let Me Count the Ways We Can Pay…
There are many intangible factors that can make your customer’s online shopping experience great. Your customers know what they expect, but it’s up to us to figure out how we can get there and meet their needs effectively. The shopping experience starts with grabbing their attention; they have a need, a desire, a want. It’s our responsibility as e-Commerce retailers to give them this as best we can. Optimizing our website includes all components, including the all-important checkout portal. Don’t squander any opportunity while you have your customer.
This is the final part of our blog posts about checkout portals in e-Commerce. Read about usability, guest vs. customer account, and one-step vs. multi-step checkout. We will talk about payment methods and order processing in this blog post. Read More
One-Step Ease vs. Multi-Step Tradition – Checkout Portals in E-Commerce
There is some debate as to which is the most effective checkout process. Is it better to adhere to convention of the multi-step? More and more e-Commerce websites are adopting a single-page website for its clean and simple feel. Let’s discuss the options and compare.
Read checkout-related blog posts here and here.
One step checkout is one of the features offered with Nav-to-Net™. All in one page, we can review our order, see all the calculations, enter customer information like billing and shipping information, and even add additional comments if needed. Then the second page confirms the order. With one step checkout, the process is as quick and hassle-free as possible. This generally has a higher success rate than a multi-step checkout process. It almost gives the impression of being a VIP, where everything is faster and easier, and can help instill customer loyalty. Read More