Think a product configurator won’t work for your webshop? When you think of configurators, the first that come to mind are probably the popular car configurators or ones where you can design your own T-shirt. But the way it’s set up and the flexibility of features within a configurator actually allow for a lot of creativity. Both B2B and B2C companies can take advantage of a configurator to create unique shopping experiences that delight customers while adding to their bottom line. In this blog post, we’ll challenge you to expand your thinking on what’s possible with a configurator. As an e-Commerce business, we always look for ways to improve and explore ways to leverage our NAV webshops. Read More
Does Your B2B e-Commerce Solution Measure Up?
Rate your current B2B web portal against this 10 point checklist.
1. Can account customers view customer specific pricing and access their own online dashboard which can be customized with quick links, message board and recommended products?
2. Does my website facilitate the creation of multiple catalogs which can be tailored to individual customer needs and buying requirements?
3. Can my customers adapt their own ordering processes with specific roles and permissions for staff which includes an order approval level?
4. Can account balances be viewed online by account customers and can they make direct payments online using a secure card payment option?
5. Can my customers use devices such as smartphones and tablets and still experience a consistent and streamlined ordering process?
Sales Representative Recommends for B2B e-Commerce
B2B e-Commerce is typically thought to be impersonal because it is selling to businesses and organizations instead of individuals. It’s a straightforward and direct approach to selling, but the customer can feel removed from the process. With advances in technology, there is a growing need to target specific customers and focus on improving the customer experience. B2B e-Commerce needs to take another approach. People are behind the companies and they require a more personalized warm approach, especially with customer accounts and customer relationship management. One of the features that can help business account managers develop better relationships with their clients is Sales Representative Recommendations. Read More