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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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5 Articles

Standing Out in a Saturated E-Commerce Market

by DVP 0 Comments

StandoutStanding out by bringing your business online is not enough; it used to be that being online gave you the leg up. But with technology advancing at such a fast pace, the e-Commerce market is becoming more saturated with more competition than ever. The benefits of being online are clear and everyone wants in. Now the challenge is to stand out by excelling in the industry where a lot of the competition is neck and neck – it comes down to what differentiates you as a company (your unique sales proposition, your target, your strong points) and how you convey that in your e-Commerce site.

Having an e-commerce website doesn’t mean it’s its own entity – it’s an extension of your brand and company. It should also be an extension of your ERP (like Microsoft Dynamics Business Central NAV). Here are some ways you can stand out with an integrated webshop solution.

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Intelligent Advanced Search Mechanisms in B2B E-Commerce Add Value and Enhance Customer Experience

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Intelligent Search Mechanisms Add Value and Enhance Customer Experience for MS Dynamics NAV Integrated E-Commerce

Parametric Search (grid)You have a lot of products available on your webshop. To those familiar with your site and business, or those more patient browser-type shoppers, looking for what they want is easy.

But that’s not everyone.

While your product may not be for everyone, you don’t want to deter potential buyers. At the very least, your homepage should be easy to navigate and people should know within the first couple seconds what it is your company offers. Another step that you can take to enhance your webshop and ultimately convert more shoppers is having a good site search function.

At Digital Vantage Point, one of our key search mechanisms is Parametric Search.

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Battling Content Shock with Personalization

by DVP 0 Comments

Young man buying music on internet with tabletCustomers hold a lot of power in today’s e-Commerce industry. With increased access, including mobile devices, they consume information not only faster but in greater quantities. There is the idea of “content shock” which claims we are bombarded by content and it will overwhelm us to the point of us shutting it out. It has been long thought that the sheer volume of news and information available to the public would cause more harm than good. With time, our behaviours have changed. We learned to adapt to the digital age and instead of feeling overwhelmed, we are empowered by all the information available to us and the many diverse ways we can get it. What we’ve learned is to be selective. It’s much harder to grab and hold our attention. We’ve become ruthless in what we choose to give time and attention to.

This has an impact on the e-Commerce industry. With so much competition vying for the customer’s attention, how can we be the one that they choose to give business? What makes them pick us?

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Effective Selling For Your Webshop

by DVP 0 Comments

Selling Like Humans on E-Commerce

Online Shopping

In today’s unpredictable economy, businesses are scrambling to reach their sales targets. We all want more business but not at our expense. This is especially true for e-Commerce businesses because even with the millions of potential online shopping patrons, it’s becoming difficult to get business from them.

The main question is: How do we get more sales?

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