Streamline B2B Sales with an Effective B2B Web Portal
Introducing online ordering methods makes perfect sense for companies managing business to business (B2B) sales. Making the change from using telephone or email ordering processes may seem a little uncomfortable, particularly if B2B customers are accustomed with using these channels. However, the flexibility and benefits of online ordering will soon prove an advantage for all users. Customers welcome a better way of managing orders and the increased visibility a B2B web portal would give.
All Nav-to-Net™ B2B user accounts display live inventory, offer customer-specific pricing, and deploy a secure and fail-safe method of managing orders. Online B2B ordering will help companies to grow and scale to meet increasing customer needs.
Here is what you can expect when adopting an integrated web portal for B2B:
Open for Business 24/7
Channeling all B2B sales to an online process gives clients the freedom to place orders at a time that suits them rather than restricting orders to typical business hours. Efficiencies are improved as customer service staff are no longer pre-occupied with taking orders but instead are focused on managing the order process. Duplication is eliminated by removing the need to re-submit order details. Bottle necks are avoided at peak ordering times. An effective B2B sales portal like Nav-to-Net™ will give customer service staff visibility into the clients’ ordering behavior and valuable insight for future marketing opportunities.
Order Lists
Online ordering is now very familiar to the general public and anyone who has ever created a grocery order by re-ordering from a favourites list will know how easy this is. The order list becomes invaluable for all future orders with the user only needing to remember to add additional items to the regular list. This is how Nav-to-Net’s order lists work; it gives the user the option of re-ordering from a pre-defined order list or using the items on a previous order to create a new one.
Roles and Permissions
Setting up roles and permissions is a great way of helping B2B companies manage and tailor their ordering procedure. This usually involves creating a dedicated administrative user to oversee company orders and prevent duplicate or rogue orders going through. In addition, other B2B users from the same company can be added and given access to also place orders. Roles and permissions can be tailored in Nav-to-Net™, enabling user-specific access, maximum order limits and an order approval level before the order is confirmed.
Personalization with B2B Customers
What about the personal touch? With telephone orders, there is regular contact between the client and business. Converting to online ordering does not mean these communication channels are closed down. Just the opposite, an effective and NAV-integrated B2B portal will add to the customer experience. The log in account page can be tailored right in NAV to include client specific content such as key messages, upcoming events and helpful reminders together with personalized product recommendations, such as new stock lines or cross-selling opportunities.
View Account Balances and Make Online Payments
A B2B customer may be specifically set up with the option to “Pay On Account” for orders with a maximum credit balance set and the payment terms established as required. Although convenient, this often brings challenges in terms of chasing account payments and encouraging customers to keep a check of account balances. The Nav-to-Net™ B2B portal gives clients access to view account balances at any time without the need to refer to invoices or request a balance check. In addition to viewing balances, direct payments can be made online using a secure payment card option. The advantage of using online payments in this way reduces the need to process payments using other methods such as bank transfers or cheques.
Nav-to-Net™ B2B is the ideal e-Commerce solution to your business to the next level. Future-proof your business with powerful B2B-specific capabilities and the sophisticated integration of Nav-to-Net™.
For more information: Licensing Packages | B2B Brochure | B2B Feature Guide
Request a demo with us today!
Image courtesy of stockimages / FreeDigitalPhotos.net