Parametric Search – A Customer Snapshot
For businesses with extremely large product catalogues, search functions are their bread and butter. It helps define the customer experience, from browsing and exploring various product lines, finding a very specific item, to narrowing down and filtering the catalogue to see a selection of relevant items. Well-managed website search correctly identifies items the customer is looking for and meeting their expectations. In the first of our “Customer Snapshot” series, we’ll be showing how real-life customers of Digital Vantage Point use specific Nav-to-Net™ features like parametric search to great success as examples and as inspiration.
As a large manufacturer and distributor of area rugs in North America, this customer currently uses Nav-to-Net™ B2B e-Commerce solution. They have over 30,000 items in their inventory and growing; it changes often by season, new designers, expanding collections, and more. They also update older items with new variants and attributes (for example, when a rug is now available in red or with a different coloured trim). For their B2B site, the parametric search feature is used extensively and as an effective sales tool, helping customers easily filter down a large product database. In addition to parametric search, other features like advanced search, multiple categories, and subcategories work together to create an intuitive shopping process leading to greater customer satisfaction overall.
Benefits of these Nav-to-Net™ Features
Items and parametric search are set up in Nav-to-Net™ in a way that requires minimal effort from the business user when adding new items on a regular and frequent basis. The brand new blue rug they just added will not be excluded when a customer is looking for all the blue rugs available. An item can appear under multiple categories within Nav-to-Net™, allowing flexibility for several approaches to selling. All website components are managed in NAV and fully integrated; as soon as changes are made, it’s visible to customers.
Dynamic and Engaging Experiences with Nav-to-Net™
Content management in NAV with Nav-to-Net’s MLTB is used throughout the website so customers get a clear idea of the product they will be receiving, including high quality pictures and related files. The customer has also conveniently included links to country of origin, or materials which leads to the category page in the product description, creating more engaging navigating experience. Their Nav-to-Net™ website also features a secure B2B portal for their dealers to see up-to-date inventory and prices, along with other B2B-specific features. They sell to stores within the United States and internationally; it was very important for them to consolidate their processes in NAV.
Continued Growth and Success
Because of the unique way that their products and processes are set up in NAV, Nav-to-Net™ supports their business with features customized to their full potential. They are able to take advantage of the powerful infrastructure of their e-Commerce solution, especially with a large product database and loads of customer data and records that is constantly changing. Parametric search is a huge part of how they shape the customer’s experience and sell consistently. Nav-to-Net™ makes that part of their business run smoothly while being reliably integrated with their NAV.
Request a Demo to see for yourself how Nav-to-Net™ adapts to multiple e-Commerce scenarios.
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Parametric search