Effortless E-Commerce Experiences for the Jewelry Industry
The jewelry industry can mean anything from selling luxury statement jewelry pieces or costume jewelry to manufacturing and selling any of the clasps, chains, and other raw and precious materials used to make jewelry. It’s a massive industry, and thanks to accelerated supply-chain processes and e-Commerce, it’s growing quickly. Whether B2B, B2C, or a combination of both, the right features and webshop solution can elevate your business by providing seamless and elegant customer experiences.
More businesses in the jewelry industry are recognizing the change that needs to take place regarding their processes, how they approach customers, and how to manage orders from start to finish. With the advancement of technology and convenient access, customer expectations and behavior has changed. The entire shopping and customer experience needs to evolve to keep up with technology trends and growing customer and business demands.
Need to target specific customers? Jewelry purchases, like fashion, are subject to personal style, whether a customer is looking for the perfect engagement ring or a store is looking to stock up on pieces that fit their aesthetic and fan base. An e-Commerce solution that supports multiple websites, catalogs, categories, and subcategories can be used to organize the products to appeal to certain targets. A B2C website with finished pieces and a B2B website with gemstones and precious findings can all be managed in one place.
Need streamlined processes? In order to fulfill all the orders successfully (in a timely manner and accurately), the business management and all the back-end processes need to be integrated with the front end website. The solution needs to manage details and data, funneling it into NAV. With tight integration comes real-time synchronization and reliability. This also works in situations in this specific industry where stocking and restocking as trends change or supply and demand influence your regular inventory is common.
Challenges in this industry include dealing with the sheer volume of orders, especially with customers worldwide, and providing a consistent shopping experience for everyone. E-Commerce opens up a business to international markets. Responsive Design allows your jewelry website to be accessible from any device, be it desktop, laptop, tablet, or mobile, and still maintain optimal usability and performance.
Nav-to-Net™ is a scalable, flexible, and customizable e-Commerce solution that can meet many of the needs of a business in the jewelry industry. Read our case study on one of our customers on how they leveraged the solution and how it puts them in a strategic position for the future.
For more information on Nav-to-Net™ and the jewelry industry, click here.
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