Everything You Need to Know About ECommerce Configurator for MS Dynamics Business Central NAV
A product configurator can be a game-changer when it comes to your webshop, adding a new dimension to personalization and customer experience. There are lots of business benefits to be gained, especially when it’s integrated with your webshop and Dynamics Business Central. Consider these two scenarios in eCommerce that can be elevated with a product configurator.
Scenario 1: Your customer approaches your webshop with a vague idea of what they want. Your product offerings are separated into categories to make for easy browsing. Your customers can even search for what they want by keywords. These are all good ways to get your customers to explore your webshop and develop interest. However, a Configurator can offer an in-depth look into your webshop and match their desires and motivations with the right products while providing valuable context into the purchasing decision. When they interact with a product configurator, they are guided step by step into defining their wants and needs and educating themselves on the products, features, and how it matches them.
Scenario 2: Your customer knows exactly what they want. They can find their items in the traditional way or a quick search; as they are focused, they may ignore all your other product offerings. But what if they only think they know what they want? A product configurator gives them the opportunity to be enlightened by the shopping process, seeing new features and options they previously were not aware of, and providing insight into how their needs can be better met.
Products with lots of variants can be a challenge to present, sell, and manage well. Microsoft Dynamics™ Business Central NAV has the ability to do all that; Nav-to-Net™ uses that structure and integrates seamlessly, making it e-Commerce-friendly. Nav-to-Net™ Configurator gives you a new way to sell to your customers, presenting it in an elegant manner, and changing the webshop experience.
Background into Nav-to-Net™ Configurator
The creation of Nav-to-Net™ Configurator stays true to Digital Vantage Point philosophy; the focus has always been on integration to Microsoft Dynamics™ Business Central NAV and fitting in with the rest of the webshop seamlessly. Taking into consideration the large customer base we have and their specific needs, Nav-to-Net™ Configurator has the capability to address multiple issues, be customized in any number of ways, and is easily set up by the business user to get up and running quickly.
What are the specific issues we wanted to target in the building of Configurator?
Complex Products – We know that a lot of work has gone into setting up your product catalog and displaying it in a way that’s easy to understand for customers, especially if there are lots of possible customizations. Configurator takes this into account, and with minimal effort, allows customers to pick and choose all available features and options. It is also seamlessly integrated with all BC/NAV items, their attributes, and their unique pricing structures.
Lots of data – Is there such a thing as too much data? Only if you don’t have a powerful enough solution! For some businesses, particularly B2B, it can be difficult to sift through copious amounts of data and locate the right products. Configurator makes it easy to build a logical process that mimics a customer’s decision making. Customers will be able to quickly understand what the company has to offer, what they need, how they can benefit, and then simply add it to their shopping cart. This is especially good for first-time buyers as it gives them the necessary information in an easy-to-digest format. By making the first purchase as pleasant as possible, it could set the stage for a profitable and mutually beneficial business relationship.
Additional Posts about Nav-to-Net™ Configurator
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Many Uses of Exclusions in Nav-to-Net™ Configurator
Find Out More
Let us be part of your epic journey. If you want to see more click here for a 4 Minute Demo video. To learn more about how we can help your e-Commerce business thrive, talk to us or request a demo.