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Everything You Need to Know About ECommerce Configurator for MS Dynamics Business Central NAV

by DVP on January 13, 2020 0 Comments

A product configurator can be a game-changer when it comes to your webshop, adding a new dimension to personalization and customer experience. There are lots of business benefits to be gained, especially when it’s integrated with your webshop and Dynamics Business Central. Consider these two scenarios in eCommerce that can be elevated with a product configurator.

Scenario 1: Your customer approaches your webshop with a vague idea of what they want. Your product offerings are separated into categories to make for easy browsing. Your customers can even search for what they want by keywords. These are all good ways to get your customers to explore your webshop and develop interest. However, a Configurator can offer an in-depth look into your webshop and match their desires and motivations with the right products while providing valuable context into the purchasing decision. When they interact with a product configurator, they are guided step by step into defining their wants and needs and educating themselves on the products, features, and how it matches them. Read More

Multiple Applications for a Product Configurator for MS Dynamics NAV

by DVP on February 15, 2019 0 Comments

Configurator is an add-on that can make a lot of sense for your e-Commerce website. Learn more about what Product Configurator does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.

We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A webshop solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.

Here are some ways you can make Nav-to-Net™ Configurator work for you: Read More

Upgrading Microsoft Dynamics NAV and Nav-to-Net™

by DVP on January 18, 2019 0 Comments

Customers are demanding more from their e-Commerce experience. Their preference for a more dynamic and engaging online shopping experience could mean decreased sales for your business if you’re not keeping up. B2B and B2C businesses choose e-Commerce to evolve and to maintain a competitive edge, but it is short-sighted to “set it and forget it”. E-Commerce is an ongoing investment that requires upkeep and maintenance to ensure optimal performance at all times. An e-Commerce platform can be seen as a business’ most hardworking salesperson, present for taking orders 24/7 and with all the appropriate content required to convert prospects into loyal customers.

Having powerful search functions, coupon management, and smooth checkout processes, among other e-Commerce features, add a lot of value to a webshop and make it pleasant to use. However, the overall experience of the website relies on a strong foundation. The core of how an e-Commerce website operates is in NAV Business Central, the unique business processes already in place, and how we can leverage it with the right solution.

Is it time for an upgrade for NAV? If so, what about your Nav-to-Net™ website? Read More

Using Social Proof to Boost e-Commerce Revenue

by DVP on January 6, 2019 0 Comments

Social proof is the term used to describe the evidence we look for regarding the use or experience of a particular product, service, or even the company as a whole. There are several reasons to incorporate it into any e-Commerce business with features like ratings and reviews or social media links. Ratings and reviews serve to attract customer attention, help to influence buying decisions, and provide feedback to improve and refine your business processes, customer service, and product.

What are other people saying?

Customers look for social proof from their peers when making buying decisions. They do this before buying to hear what others are saying or even after they have purchased their items to confirm that they made a good purchase. They have the chance to connect with other customers. It also provides businesses with the opportunity to learn of any issues (if any). Read More

Intelligent Advanced Search Mechanisms in B2B E-Commerce Add Value and Enhance Customer Experience

by DVP on November 20, 2018 0 Comments

Intelligent Search Mechanisms Add Value and Enhance Customer Experience for MS Dynamics NAV Integrated E-Commerce

You have a lot of products available on your webshop. To those familiar with your site and business, or those more patient browser-type shoppers, looking for what they want is easy.

But that’s not everyone.

While your product may not be for everyone, you don’t want to deter potential buyers. At the very least, your homepage should be easy to navigate and people should know within the first couple seconds what it is your company offers. Another step that you can take to enhance your webshop and ultimately convert more shoppers is having a good site search function.

At Digital Vantage Point, one of our key search mechanisms is Parametric Search.

Responsive Design for B2B e-Commerce

by DVP on May 19, 2015 1 Comment

It’s easy to imagine a B2C e-Commerce website built with Responsive Design. After all, online shopping extends to all platforms and can happen at any time. Responsive Design makes it quick and easy for customers to browse and make purchases anytime and anywhere.

But what about B2B?

There is still value to becoming responsive if you run a B2B webshop. With advances in technology, your customers are more connected than ever. They have an immense amount of information at their fingertips and the ability to conduct business anywhere. Mobile sites/apps and integrated technology has changed the way business is conducted. Read More

Benefits of a Product Configurator

by DVP on April 15, 2015 4 Comments

Nav-to-Net™ Configurator is the newest addition to our integrated e-Commerce solution. Flexible and easy to use, it helps you effectively meet customer needs, presents your products in an attractive way that gives context, and creates sales opportunities. Read more about it here and see what Configurator can do and how it can fit in your webshop.

In this blog post, we will address the benefits you can gain from having a product configurator tightly integrated with your NAV ERP system.

This is the second part of our series. You can read our first blog post on Configurator here.

Customer Experience: Look and Feel of a Webshop

by DVP on September 8, 2014 0 Comments

This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience. Read More

Extras That Make a Difference

by DVP on May 23, 2014 2 Comments

How to Add Value to your E-Commerce Website

We’ve talked about how integration is the core to a successful e-Commerce solution before in The Integration Epiphany and PIVOT – E-Commerce Lessons from a Friends Episode. It’s the bare minimum of what we need to run a secure webshop, smoothly and efficiently. Information on the back-end is synchronized and shows up on the front-end with proper integration.

But now that we’ve got the basics in place, let’s talk about the rest of the features. While integration is extremely important to do well, good integration alone does not make a successful webshop. Read More

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