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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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E-Commerce Solutions for the Lifestyle Industry

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living-room-527646_1920In the lifestyle industry, you sell a variety of products to make people’s spaces beautiful, comfortable, and unique. However, does your online space, meaning your e-Commerce website, reflect your business? Currently, the move to online space is very competitive. From selling simple home accessories to large pieces of furniture and home appliances, it can be a challenge to present the products online. You may not be able to replicate that exact same experience of going to a furniture store and sitting on a sofa, but there are ways that e-Commerce can boost the buying process for customers, no matter what they are looking for.

You are shaping people’s lifestyles and helping them design their environments. Your e-Commerce solution should reflect the strategy required. Here are some of the ways your NAV e-Commerce solution can step up so you can succeed. Some useful things to keep in mind…

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Types of Shoppers – The Researcher

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macbook-NTN“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun

Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper.

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Digital Vantage Point at K3 Customer Day 2015

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Michael and Maria at the K3 Customer Event

Michael and Maria at the K3 Customer Event

At K3 Business Solutions’ Customer Day 2015, there was a focus on embracing the cloud technology. Microsoft Dynamics NAV and AX users learned of new technologies and how to create innovative strategies that would result in increased productivity. The conference showcased the latest features of Microsoft’s newest ERP software, a sneak preview into the Office 2015 and Office 365 platforms, and an exclusive demo of Nav-to-Net™ e-Commerce suite. All the advancements are reinvigorating productivity and analytics within businesses, using the best tools and finding new ways to work smarter.

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E-Commerce Solutions for the Retail Industry

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Retail Industry - Shopping Meet customer demands and provide pleasant online shopping experiences

If you’re in the merchandising and retail industry, we recognize that you have one of the more common e-Commerce business models. To succeed in the e-Commerce industry, we need to recognize the nuances and subtle things that make your business unique and leverage them with the right solution.

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Can Browsers Become Buyers? – Understanding Shopper Behaviour

by DVP 2 Comments

Window shopping - BrowsingThese shoppers are “just browsing”. They are the online equivalent to window shoppers at the mall, where they prefer to be left alone to their own devices. They browse for 3 reasons: 1) They don’t want to hear a sales pitch, 2) They want to figure it out themselves, and 3) They really are just looking with no particular goal in mind. What’s important to remember about these shoppers is that while they may not buy this one time they are on your e-Commerce website, or even the next couple times, they have the potential to become customers, and loyal ones at that. We need to understand their attitude of “Browse today, buy later”. 

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DVP Goes to Germany – Directions EMEA 2015 – Bronze Sponsors

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Mannheim, GermanyMannheim, Germany. October 5-7. 

October is the month of conferences and events and we’re excited to kick it off with Directions EMEA. Digital Vantage Point is a Bronze Sponsor this year and we hope to connect with many of you, to discuss Dynamics NAV solutions, e-Commerce requirements, upcoming trends and features, and much more. 

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E-Commerce Lessons from Jurassic World

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Not a real dinosaur.

Not a real dinosaur.

One of the summer’s biggest films and the fourth installment in the Jurassic Park series, Jurassic World is an exciting movie from start to finish. There are moments of nostalgia and awe, because who doesn’t love a good dinosaur movie? Jurassic World is a fully functioning dinosaur theme park but with the addition of a genetically-modified dinosaur running rampant, chaos ensues.

Like we did with the Lego Movie in this blog post, we were able to draw some e-Commerce lessons from this movie that you can apply. Spoilers below, obviously.

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Digital Vantage Point Named to 2015 Microsoft Dynamics President’s Club

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Microsoft recognizes Digital Vantage Point for commitment to customers.

President's Club 2015Digital Vantage Point, provider of integrated e-Commerce solutions for NAV has been named to the 2015 Microsoft Dynamics President’s Club. This achievement is a direct result of Digital Vantage Point’s outstanding dedication to customer satisfaction through the delivery of innovative business solutions.

The Microsoft Dynamics President’s Club honours high-performing Microsoft Dynamics partners with commitments to customers that are reflected in their business success and growth. This prestigious group represents the top 5 percent of Microsoft Dynamics partners worldwide. Membership is granted based on their continual, committed efforts aimed at offering solutions that meet the needs of their customers.

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