Customers | Digital Vantage Point Blog

One-Step Ease vs. Multi-Step Tradition – Checkout Portals in E-Commerce

by DVP on November 4, 2014 1 Comment

There is some debate as to which is the most effective checkout process. Is it better to adhere to convention of the multi-step? More and more e-Commerce websites are adopting a single-page website for its clean and simple feel. Let’s discuss the options and compare.

Read checkout-related blog posts here and here.

One step checkout is one of the features offered with Nav-to-Net™. All in one page, we can review our order, see all the calculations, enter customer information like billing and shipping information, and even add additional comments if needed. Then the second page confirms the order. With one step checkout, the process is as quick and hassle-free as possible. This generally has a higher success rate than a multi-step checkout process. It almost gives the impression of being a VIP, where everything is faster and easier, and can help instill customer loyalty. Read More

Customer Experience: Look and Feel of a Webshop

by DVP on September 8, 2014 0 Comments

This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience. Read More

A Place for Everything and Everything in its Place – Part 2

by DVP on August 27, 2014 2 Comments

Microsoft Dynamics™ NAV-Related Concerns and How it Affects E-Commerce

If you haven’t part 1 yet, you can read it here.

You also read about how we rise to the content management challenge in NAV here.

Categorizing in Microsoft Dynamics™ NAV

An e-Commerce solution has many components and we can argue that there are a number of features and parts that are the core of the solution. It’s really a mixture of doing all those things well and having it exist together, working efficiently and effectively within the NAV environment. It’s about taking Microsoft Dynamics™ NAV capabilities and improving them from an e-Commerce perspective.

Your website’s goal is to sell your products and we could make the argument that categorizing them is a good foundation for your whole webshop. Currently, Microsoft Dynamics™ NAV has a limited way of categorizing items. We need a robust category management tool that maps items to the category right within the NAV environment. Read More

Extras That Make a Difference

by DVP on May 23, 2014 2 Comments

How to Add Value to your E-Commerce Website

We’ve talked about how integration is the core to a successful e-Commerce solution before in The Integration Epiphany and PIVOT – E-Commerce Lessons from a Friends Episode. It’s the bare minimum of what we need to run a secure webshop, smoothly and efficiently. Information on the back-end is synchronized and shows up on the front-end with proper integration.

But now that we’ve got the basics in place, let’s talk about the rest of the features. While integration is extremely important to do well, good integration alone does not make a successful webshop. Read More

Battling Content Shock with Personalization

by DVP on May 5, 2014 0 Comments

Customers hold a lot of power in today’s e-Commerce industry. With increased access, including mobile devices, they consume information not only faster but in greater quantities. There is the idea of “content shock” which claims we are bombarded by content and it will overwhelm us to the point of us shutting it out. It has been long thought that the sheer volume of news and information available to the public would cause more harm than good. With time, our behaviours have changed. We learned to adapt to the digital age and instead of feeling overwhelmed, we are empowered by all the information available to us and the many diverse ways we can get it. What we’ve learned is to be selective. It’s much harder to grab and hold our attention. We’ve become ruthless in what we choose to give time and attention to.

This has an impact on the e-Commerce industry. With so much competition vying for the customer’s attention, how can we be the one that they choose to give business? What makes them pick us? Read More

Effective Selling For Your Webshop

by DVP on April 10, 2014 0 Comments

Selling Like Humans on E-Commerce

In today’s unpredictable economy, businesses are scrambling to reach their sales targets. We all want more business but not at our expense. This is especially true for e-Commerce businesses because even with the millions of potential online shopping patrons, it’s becoming difficult to get business from them.

The main question is: How do we get more sales?

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