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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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The Many Uses of Exclusions in Configurator

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coffee exclusions step 2B

Choosing Medium Dark option

When given the chance to do anything you want, it’s possible to feel plagued with indecision and a lack of direction. In an e-Commerce situation, sometimes too much choice and freedom can result in problems. One such outcome is the overwhelmed customer who ends up not buying anything or having a less than ideal shopping experience on your website. Another possible outcome is the dilemma of the “impossible product”. This is where the customer ends up disappointed because their “perfect” product is in fact, impossible and unavailable. A product configurator, especially with the use of exclusions, can create more meaningful e-Commerce experiences for customers.

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See Configurator in Action

by DVP 0 Comments

The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.

A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering  for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. 

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I Want That Outfit! – Product Configurator for Outfits

by DVP 0 Comments

ID-100384650Ever found the perfect item of clothing online and wished it was easier to find matching items?  Selecting a special dress or suit is usually just the start of a long and sometimes frustrating online process. “I’ve found the perfect dress for a friend’s wedding but really need  a complete outfit ….the shoes, handbag  and perhaps jewelry accessories  to match, but it’s a pain to have to constantly click back and forth to find suitable matching products. And even if I find my accessories elsewhere, how can I be sure the colour shade will match?”

A well-constructed product configurator can help customers think and decide, eliminating confusion. It gives e-Commerce retailers a new way to organize and shape the buying process; we show only what needs to be shown given the context of the configurator and buying decision to be made.

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