“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun
Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper. Read More
At Digital Vantage Point, we are committed to delivering e-Commerce solutions built exclusively for Microsoft Dynamics™ NAV. In order to sell to the mid-sized companies using NAV, we take advantage of our extensive business partner community. Being a partner of Digital Vantage Point has many benefits; if you would like to become a partner or read more about it, click here.
With any aspect of e-Commerce, we need to consistently add to our skills repertoire in order to achieve marketing success and increase sales. We have to research to find different resources to help us achieve our goal. At Digital Vantage Point, we aim to provide these resources for you so you can succeed and make the most of your investment.
And of course, we want to provide the same resources to any partners, or potential partners, who sell e-Commerce solutions. Read More
Customers hold a lot of power in today’s e-Commerce industry. With increased access, including mobile devices, they consume information not only faster but in greater quantities. There is the idea of “content shock” which claims we are bombarded by content and it will overwhelm us to the point of us shutting it out. It has been long thought that the sheer volume of news and information available to the public would cause more harm than good. With time, our behaviours have changed. We learned to adapt to the digital age and instead of feeling overwhelmed, we are empowered by all the information available to us and the many diverse ways we can get it. What we’ve learned is to be selective. It’s much harder to grab and hold our attention. We’ve become ruthless in what we choose to give time and attention to.
This has an impact on the e-Commerce industry. With so much competition vying for the customer’s attention, how can we be the one that they choose to give business? What makes them pick us? Read More
Selling Like Humans on E-Commerce
In today’s unpredictable economy, businesses are scrambling to reach their sales targets. We all want more business but not at our expense. This is especially true for e-Commerce businesses because even with the millions of potential online shopping patrons, it’s becoming difficult to get business from them.
The main question is: How do we get more sales?
