Content Management | Digital Vantage Point Blog

5 Cost-Related Reasons That Can Result in Cart Abandonment

by DVP on February 19, 2019 0 Comments

And what to do about!

This is not an uncommon occurrence in e-Commerce and can be incredibly frustrating for merchants. According to this chart from Statista, there are many reasons behind cart abandonment. Unsurprisingly, a lot of the reasons have to do with cost. Customers abandon their shopping carts because of unexpectedly high costs and extra fees of which they were unaware. The surprise of getting something other than they expected is throwing customers off. We must find new ways to prevent these surprises that can result in the loss of a sale. In this blog post, we’ll go through some strategies, a little psychological trickery, and ways to utilize your features to their full potential in order to mitigate this. Read More

Writing Compelling Content for B2B E-Commerce

by DVP on January 7, 2019 0 Comments

Compelling content helps attract the right kind of customer to your e-Commerce website. In order for it to draw your targeted audience in, it has to convey a lot of information on many different levels (about the product, your company, what they get out of it, and more). The content on your website has no limits. Engaged and informed customers will mean better sales results and more valuable relationships. But there are different approaches to reach your customer better with your content. Read More

Help Me Help You – “Self-Service” Features in e-Commerce

by DVP on March 23, 2017 0 Comments

If you want it done right, do it yourself. Some of us feel duty bound to that philosophy as it gives us a sense of control; we know exactly what is needed, our own personal preferences and motivations, and how to get to where we want. Before the days of e-Commerce websites, having the customer do things themselves was generally considered to be bad. Why? With their lack of resources, knowledge, and tools, there are things customers can’t readily manage; there are so many roadblocks in the overall process. It’s also probably implies you’re not doing a good job in anticipating the needs of customers to help them. It is always in the company’s best interest to help customers.

Now with technology and e-Commerce changing how things are bought, sold, and managed, there is so much that can be done. There is now a large amount of information at the customer’s fingertips. In order to do “self-service” successfully, there needs to be an element of control. From the small details that a customer wants to manage in the front end to the boundaries that the company set ups by managing the roles and permissions and guidelines in the back end. Read More

Customized Content Improves Customer Experience

by DVP on May 30, 2016 0 Comments

e-Commerce on all devices with Responsive Design

E-Commerce is no longer a new trend. The online market has become increasingly saturated as businesses capitalize on the potential in selling online and technology has advanced quickly to meet those needs. It can be challenging for companies to stand out amongst the mass availability of goods and services online and to capture their target customer’s attention. E-Commerce becomes less about the specific products you offer but about the experience you deliver. Personalized content is an important factor that customers appreciate in both B2B and B2C e-Commerce experiences; in fact, they are more likely to convert with personalized content. Nav-to-Net™ tokens are a way to achieve personalized content that improves customer experience. Read More

Types of Shoppers – The Researcher

by DVP on November 24, 2015 0 Comments

“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun

Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper. Read More

Content Planning for Responsive Design

by DVP on June 9, 2015 0 Comments

Taking form and function to the next level, we must pay close attention to content when adopting Responsive Design for our e-Commerce websites.

If you’re considering an e-Commerce website built with Responsive Design, you’re probably in at least one of these situations:

You need a mobile-friendly site to stand up to competitors
Your current site and/or platform is outdated and you need a redesign
You need to push your company forward into the mobile market

Outgrowing your e-Commerce solution can have serious repercussions on your business. Not only do you lag behind your competition, you fail to effectively meet customer needs, business processes become increasingly clumsy, and poor integration will create more problems than it solves. Updating your e-Commerce solution to one that is truly integrated on all levels with your ERP is a step in the right direction. Read More

How Can Multitasking Work For You in E-Commerce?

by DVP on December 2, 2014 0 Comments

Choosing the right tool for the right job.

Multitasking; we all do it – or at least try to. There just aren’t enough hours in a day. We’re conditioned to believe that the busier we are, the more productive we must be, and therefore more successful. However, the key to making multitasking work for us is to make sure we don’t sacrifice quality for quantity.

How does this help e-Commerce? We can talk about it from 2 different angles.

1) Business Perspective – Managing the many components of your webshop can be tricky.

2) Customer Perspective – Because shoppers multitask, we need to reduce distractions.

As a business, smart multitasking can solve a multitude of problems. It’s about using the right tools for the right job and knowing what our priorities are. For customers, we need to understand how we as shoppers behave in an online space. We multitask all the time – so how can we get our customers to focus? It’s about reducing distractions and optimizing our webshop’s functionality, usability, and aesthetics. Read More

A Place for Everything and Everything in its Place – Part 2

by DVP on August 27, 2014 2 Comments

Microsoft Dynamics™ NAV-Related Concerns and How it Affects E-Commerce

If you haven’t part 1 yet, you can read it here.

You also read about how we rise to the content management challenge in NAV here.

Categorizing in Microsoft Dynamics™ NAV

An e-Commerce solution has many components and we can argue that there are a number of features and parts that are the core of the solution. It’s really a mixture of doing all those things well and having it exist together, working efficiently and effectively within the NAV environment. It’s about taking Microsoft Dynamics™ NAV capabilities and improving them from an e-Commerce perspective.

Your website’s goal is to sell your products and we could make the argument that categorizing them is a good foundation for your whole webshop. Currently, Microsoft Dynamics™ NAV has a limited way of categorizing items. We need a robust category management tool that maps items to the category right within the NAV environment. Read More

Rising to the Content Management Challenge

by DVP on July 21, 2014 3 Comments

Microsoft Dynamics™ NAV-related Concerns and How It Affects eCommerce

Digital Vantage Point specifically caters to companies using Microsoft Dynamics™ NAV (formerly Navision). We build for Microsoft Dynamics™ NAV exclusively using our deep understanding of the NAV system to provide you with the best e-Commerce platform that suits your needs.

We take customer concerns about e-Commerce and NAV and address them specifically.

To start off this series, we’re starting off the content management challenge.

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