When you want to be everything to everyone, you end up confusing your customers. This stems from a lack of focus, direction, and overall brand identity. This is why choosing a solution with features that are tailored to your needs is important. It should enhance what you already do and help you do it even better. Everyone has different priorities for various business situations. An e-Commerce solution should be an extension of your business; you shouldn’t subject yourself to something cookie cutter when your business is unique. Your e-Commerce solution should have features that help you emphasize your values and what makes your business special, be it your unique brand and design, efficiency in delivery and service, or your awesome product lines and expertise. This blog post will help you make sense of the many features and benefits offered in e-Commerce solutions today. Whatever your business priorities are in e-Commerce, here’s what you need to look for in an ERP (Dynamics NAV Business Central) integrated e-commerce solution. Read More
4 Reasons That Can Stall B2B Ecommerce Order Conversions On Your Webstore
What happens when you run into obstacles?
No one wants to think about negative things; the focus always tends to be on the positive. But if you don’t fix the negative, you will never move forward. Bad things do happen to many e-Commerce websites and companies. Instead of being a downer, we view this is an opportunity to be even more prepared and aware, which can save you a lot of trouble down the road. Impressions online can be made in an instant and it can be difficult to change from negative to positive, especially with no salesperson there to answer questions for them. In the age of e-Commerce, we must be ready and always put our best foot forward. Read More
This or That? – Product Comparison in e-Commerce
Customers want to be sure they’re getting the right item, the best deal. How do they achieve this? By comparing their options! Part of a good shopping experience is aiding the decision making process for customers. Great content, enticing coupons, and user ratings and reviews can influence a customer to buy. But if they have to only choose one instead of the many you offer, we need to continue the efforts of improving the decision making process. Read More
Help Me Help You – “Self-Service” Features in e-Commerce
If you want it done right, do it yourself. Some of us feel duty bound to that philosophy as it gives us a sense of control; we know exactly what is needed, our own personal preferences and motivations, and how to get to where we want. Before the days of e-Commerce websites, having the customer do things themselves was generally considered to be bad. Why? With their lack of resources, knowledge, and tools, there are things customers can’t readily manage; there are so many roadblocks in the overall process. It’s also probably implies you’re not doing a good job in anticipating the needs of customers to help them. It is always in the company’s best interest to help customers.
Now with technology and e-Commerce changing how things are bought, sold, and managed, there is so much that can be done. There is now a large amount of information at the customer’s fingertips. In order to do “self-service” successfully, there needs to be an element of control. From the small details that a customer wants to manage in the front end to the boundaries that the company set ups by managing the roles and permissions and guidelines in the back end. Read More
Sales Representative Recommends for B2B e-Commerce
B2B e-Commerce is typically thought to be impersonal because it is selling to businesses and organizations instead of individuals. It’s a straightforward and direct approach to selling, but the customer can feel removed from the process. With advances in technology, there is a growing need to target specific customers and focus on improving the customer experience. B2B e-Commerce needs to take another approach. People are behind the companies and they require a more personalized warm approach, especially with customer accounts and customer relationship management. One of the features that can help business account managers develop better relationships with their clients is Sales Representative Recommendations. Read More
Conferences We’re Attending in 2016
Conference season is upon us and this year, we’ll be at 3 separate events. As an international company with partners and customer all over the world, this is one of the ways we stay connected. Not only do we get to show off what new features we’ve added and updated, but we get to talk to the people behind the business. We’ll be at Directions US as Exhibitors, NAVUG Summit as Gold Sponsors, and Directions EMEA as Bronze Sponsors. Read More
See Configurator in Action
The customer journey on an e-Commerce website, from awareness to purchase, can be complex. There are several key moments and interactions that can influence a shopper to buy. Sometimes when there is too much information available, it is easy to lose focus which may result in a diminished shopping experience and loss of sale.
A product configurator can greatly improve the buying experience, whether in B2B (manufacturing and engineering for example) or B2C (like a customized fashion piece). Configurators are useful in streamlining the buying process, from individual personalization of items to tailoring to unique business needs. Product configurators also seek to educate and inform buyers through a series of steps and questions; it presents relevant product information, upsells, and through the use of exclusions, helps show customers what is available or not depending on their previous selections. Read More
Customized Content Improves Customer Experience
e-Commerce on all devices with Responsive Design
E-Commerce is no longer a new trend. The online market has become increasingly saturated as businesses capitalize on the potential in selling online and technology has advanced quickly to meet those needs. It can be challenging for companies to stand out amongst the mass availability of goods and services online and to capture their target customer’s attention. E-Commerce becomes less about the specific products you offer but about the experience you deliver. Personalized content is an important factor that customers appreciate in both B2B and B2C e-Commerce experiences; in fact, they are more likely to convert with personalized content. Nav-to-Net™ tokens are a way to achieve personalized content that improves customer experience. Read More
Types of Shoppers – The Researcher
“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun
Researchers show curiosity and sometimes they are not entirely sure what they are looking for. However, this is not to be confused with browsing online. Their research serves a purpose and when the time is right, it will result in a purchase. These shoppers are goal-driven and dedicated. When shopping online, here are some things to keep in mind to cater to this type of e-Commerce shopper. Read More