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8 Articles

The Golf Caddy You Didn’t Know You Needed in E-Commerce

CaddyGolf is a popular activity in the summer. You may not be a professional golfer, but we can get you feeling (and operating!) like a pro where e-Commerce and Dynamics NAV Business Central is concerned. Whether you are just getting into e-Commerce or are looking to upgrade, choosing the right e-Commerce solution for BC/NAV can be a daunting task. The proper relationship between you and your e-Commerce provider is like that of a professional golfer and his caddy; the e-Commerce solution is the golf bag filled with every golf club you could imagine. It is important to acknowledge the huge significance in selecting the right provider and solution so you can get to where you want to go.

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Build It and They Will Come…or Will They?

ID-100195305Did you know that “Build it and they will come” is one of the most misquoted movie lines?

This quote is from the movie “Field of Dreams” and should actually be: “If you build it, he will come”. This quote is often used to describe a certain mentality regarding dreams and achieving an incredible feat. It’s an approach that says “if we create this one really great thing, good things will automatically follow.” Instead of building baseball diamonds in a cornfield, however, we’re building webshops.

In e-Commerce, there is sometimes a set-it-and-forget-it notion where building a website to sell stuff is good enough. Just get it done and watch the customers roll in with credit cards in hand.

This could not be farther from the truth.

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PIVOT – E-Commerce Lessons from a ‘Friends Episode’

pivotStarting an e-Commerce business can be very satisfying and financially enriching. It’s certainly a worthwhile project for many reasons, but it can be a long and hard process. It starts with lots of planning, shopping around, and involves the input from executives, IT, marketing, retail, finance, etc. It’s a huge decision that affects people across the business. You have to define requirements, design the process and experience, think about the technology involved, logistics, marketing, and sales. There needs to be a change in mindset to succeed in the e-Commerce space.

The right solution may have been found; it’s the “dream website”. But then there’s the investment of actually implementing such a solution with all the customizations you want and having it integrated with the ERP system. You’re investing in new technologies and people to provide the services to maintain it.

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E-Commerce Lessons from Jurassic World

Not a real dinosaur.

Not a real dinosaur.

One of the summer’s biggest films and the fourth installment in the Jurassic Park series, Jurassic World is an exciting movie from start to finish. There are moments of nostalgia and awe, because who doesn’t love a good dinosaur movie? Jurassic World is a fully functioning dinosaur theme park but with the addition of a genetically-modified dinosaur running rampant, chaos ensues.

Like we did with the Lego Movie in this blog post, we were able to draw some e-Commerce lessons from this movie that you can apply. Spoilers below, obviously.

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Content Planning for Responsive Design

Nav-to-Net™ 7 - Laptop and Tablet Responsive Design e-CommerceTaking form and function to the next level, we must pay close attention to content when adopting Responsive Design for our e-Commerce websites.

If you’re considering an e-Commerce website built with Responsive Design, you’re probably in at least one of these situations:

  • You need a mobile-friendly site to stand up to competitors
  • Your current site and/or platform is outdated and you need a redesign
  • You need to push your company forward into the mobile market

Outgrowing your e-Commerce solution can have serious repercussions on your business. Not only do you lag behind your competition, you fail to effectively meet customer needs, business processes become increasingly clumsy, and poor integration will create more problems than it solves. Updating your e-Commerce solution to one that is truly integrated on all levels with your ERP is a step in the right direction.

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Recap: Why Proper Integration is Important to Successful eCommerce

j0443427It’s no secret that integration is an essential part to your e-Commerce business. With all the add-ons and applications, different 3rd party systems, and various programs to run all the components that make up your webshop, it can be overwhelming – not just for you but your ERP system. Without proper integration in place, your webshop will never run as smoothly or efficiently as you need it to.

Integrating your webshop to your back-end ERP system, like Microsoft Dynamics™ NAV (formerly Navision), allows you to focus more on your customers and how to move your business forward. A smart e-Commerce platform will address all your niggling pain points and struggles. Agility, flexibility, and scalability are paramount to your e-Commerce business as the industry continues to grow and change at a rapid pace.

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Misconceptions about E-Commerce

Infographic1

E-Commerce is growing in popularity. More and more businesses are incorporating e-Commerce platforms as a part of their business systems. However, just as any big business decision, creating a webshop comes with lots of planning.

We’ve created this infographic to give you an overview of some things to consider when building your e-Commerce webshop. We’ve included important details to think about before and after you make the leap into e-Commerce. Click on the image to see it in full-size. 

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Risk vs. Reward

ID-100165262Shopping for an e-Commerce solution for a business can be a daunting task. With so many factors to consider, we wonder if we’re making the right choice. This is no cheap endeavour so the question that weighs heavily on many minds is: Is the risk worth the reward?

We can’t answer this question for your specific business but let us try and put things into perspective based on our own experiences. We’ve met with many clients to discuss their business needs. We scope and make assessments, and chat with them to see what their goals are, what they want, and what we can give them based on this information.

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