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DIGITAL VANTAGE POINT BLOGInsights on e-Commerce for Microsoft Dynamics™ Business Central NAV
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19 Articles

Keeping Up With Mobile – Google’s New Algorithm Impacts e-Commerce

by DVP 0 Comments


Nav-to-Net™ 7 MobileOn April 21, Google introduced a new update: a worldwide mobile-friendly algorithm. It impacts our mobile search results, meaning mobile-friendly sites will have the opportunity to rise above their competitors who haven’t invested in a mobile strategy. This new update will affect how e-Commerce websites will be built going forward. Could it be time to upgrade?

With this new algorithm upgrade, Google will review your website and see how mobile-friendly it is. If your website is not particularly suited for mobile, customers will be less likely to stumble across your company on their phones. Let’s say you sell touchscreen coffee tables. Potential customer Bob Plufferton is interested in purchasing one and need to do research. He’s a tech-savvy fellow and he types the search words into his smartphone. However, when your website is not mobile-friendly, your competitors’ websites rank higher. Bob is now perusing their webshop instead of yours. Imagine how many potential customers you are inadvertently missing.

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What Do Front Teeth and E-Commerce Have in Common?

by DVP 0 Comments

gift-444519_1280This is the second holiday post. Read our first holiday post here. 

All I Want For Christmas Is My Two Front Teeth

Who remembers this cute carol? And who remembers losing their front teeth? Without our front teeth, we can still technically eat, but we’re missing a good chunk of our smile.

We’re getting into the holiday spirit here at Digital Vantage Point and we can learn something about e-Commerce solutions from this song.

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News and Events – Convergence EMEA 2014

by DVP 1 Comment

Exhibitor_banner_Conv_14_Europe_414x135And we’re off to Barcelona for Convergence EMEA! November 4-6. What a busy time of year it’s been!  After attending Directions EMEA in Poznan, Poland as Silver Sponsors, we’re excited to be bringing Nav-to-Net™ to Barcelona. Convergence EMEA is the place where the Microsoft business community comes together, sharing solution, asking questions, getting answers, and finding new ways to stay ahead of the competition. Will you be going? Check it out here.

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News and Events – We’re going to Directions EMEA 2014

by DVP 0 Comments

poznan polandPoznan, Poland – Here we come! We’ll be there from October 8-10.

We’re so excited to be going to Directions EMEA as Silver Sponsors. The theme this year is Emerging Dynamics. It’s about setting the pace for future Microsoft Dynamics™ NAV developments. As the technology evolves, it’s up to us to keep pace and bring dynamic solutions. Check out the event website here.

It’s a great opportunity to engage with the Dynamics NAV channel community. Will we see you there?

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Customer Experience: Look and Feel of a Webshop

by DVP 0 Comments

NTN7 Homepage Banner 2This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience.

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Is Responsive Design a Worthy Investment for E-Commerce?

by DVP 9 Comments

Is newer always better? Is this new e-Commerce trend worth investing in?

Viewports of Nav-to-Net™ Responsive Design

Viewports of Nav-to-Net™ Responsive Design

Responsive Design is one of the e-Commerce trends that has been gaining considerable traction. As of now, it’s not a standard feature that comes with every  e-Commerce website, but it’s something that comes up when deciding which e-Commerce solution is right and what features it should have. This piece is to help companies evaluating whether responsive design is a good way to consolidate their multi-screen web strategy.

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Investing in Your B2C Webshop

by DVP 3 Comments

ID-100225241E-Commerce is the retail of the future. We’ve talked about how B2B businesses should continually invest in their e-Commerce venture; this is no different for B2C companies. The e-Commerce platform and webshop are things worth investing in to keep up in this fast-paced digital world.

Have you heard the saying “You must spend money to make money”? Well, we’re not going to tell you any different. However, it’s how we spend our money that makes a difference. A solid infrastructure, technologies that can grow with your company, and user-friendly applications, these are investments that keep adding value. Resources to help you plan and execute your strategy are also important in achieving e-Commerce success. 

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